November 13, 2017 – News: As the ongoing conflict between Hisense and Sharp intensifies, the Chinese brand Hisense is steadily making its mark on the global stage. Although it's not always easy to handle such disputes, Hisense has been showing resilience and professionalism in responding to challenges. In the face of Sharp’s aggressive tactics, Hisense has managed to maintain a positive image, proving that it can stand firm while still being respectful and strategic.
According to recent data from market research firm IHS, in the first half of 2017, Hisense’s global TV market share reached 6.2%, with 4K TVs accounting for 7.8% of global shipments—placing it third worldwide. Additionally, IHS reported that in Q2 2017, the average size of LCD TVs shipped globally was 42.2 inches, but Hisense’s average shipment size was 47.9 inches, surpassing both Samsung and Sony to take the top spot globally.
This impressive average screen size not only highlights Hisense’s competitive edge but also reflects the growing confidence of Chinese manufacturing on the world stage. It's a proud moment for domestic brands, showcasing how China is shifting from low-cost production to high-quality innovation.
Moreover, Hisense’s average shipping price for LCD TVs in Q2 2017 was $437, significantly higher than the global average of $386.2. This indicates that the company is successfully moving upmarket, gaining traction in developed regions like Japan, North America, and Western Europe. Sales and shipments have seen notable year-on-year growth, especially in premium segments such as 4K, smart TVs, and high-end models.
This trend suggests that under the new era of "domestic goods," Chinese manufacturing is no longer relying on price competition. Instead, it's focusing on innovation, quality, and brand value. Despite the overall weakness in the global TV market, Hisense has managed to carve out a strong position. The company is expected to continue its upward trajectory, leveraging brand power to drive international growth. Hisense is also investing heavily in sports marketing, including sponsorships of major events like the European Cup and World Cup, further enhancing its global visibility.
On one hand, Hisense is handling the "passive assault" in the ongoing dispute with Sharp. On the other, it's actively building its reputation overseas. By first winning public favor and then using strong products to enter international markets, Hisense is clearly playing a two-pronged strategy—one that shows both determination and intelligence. It's a smart move that could set the stage for even greater success in the future.
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