Net-A-Porter, a leading luxury fashion e-commerce platform, has recently unveiled its plan to introduce advanced AI and robotics technology to enhance the personalization of the shopping experience. The goal is to help customers curate their wardrobes more effectively by suggesting outfits that align with their style, preferences, and lifestyle.
According to reports, the company has invested approximately £442 million into this initiative. The AI-powered system will not only recommend items based on user preferences but also consider their daily schedules, making it easier for customers to choose the right outfit for any occasion. Additionally, the technology can analyze past purchases and suggest complementary pieces, creating a more tailored shopping journey.
Alex Alexander, Net-A-Porter’s Chief Information Officer, emphasized the importance of personalization in the luxury fashion industry. “Personalization is at the core of what we do,†he said. “With AI becoming a key driver in the sector, we want to lead the way by offering smarter, more intuitive services that cater to our customers’ unique needs.â€
The company plans to integrate AI and robotics into its customer service, allowing shoppers to ask detailed questions and receive assistance either from human stylists or AI-driven bots. Users will have the flexibility to choose which type of support they prefer, ensuring a seamless and personalized experience.
Research shows that consumers are more likely to engage with brands that understand their tastes, particularly in the luxury market. While human stylists play a crucial role in driving sales, the sheer volume of users makes it challenging to scale this service. By combining AI with robotics, Net-A-Porter aims to deliver efficient yet highly personalized support, setting a new standard in online luxury retail.
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