On September 26, the Weibo Television Impact Summit took place in Shanghai, bringing together industry leaders to discuss the evolving landscape of television and online content. Sun Zhonghuai, Vice President and CEO of Penguin Television under Tencent, participated in the event. During the "Combination and Cooperation" theme forum, notable figures such as Li Yong from Dragon TV Center, Wang Jun from Zhejiang TV, and Wang Gaofei, CEO of Weibo, shared their insights on the growing synergy between traditional TV and digital platforms.
The forum emphasized how the integration of network platforms and television stations is becoming more frequent and deeper than ever before. According to Sun Zhonghuai, the quality standards for both online and traditional dramas are now increasingly aligned. He pointed out that when a show is only released on one platform, its full potential isn't realized. However, through collaboration and integration, the value of the content can be maximized.
In recent years, the quality of online dramas has significantly improved, moving away from the earlier perception of being rough or low-budget. The rise of this medium has also attracted many renowned TV and film directors, producers, and actors to join the online drama scene. Directors like Hou Hongliang, Kong Hao, Guan Hu, and Zhang Li have all partnered with Tencent for in-depth projects.
Sun Zhonghuai highlighted that the film and television market is expanding rapidly, with a solid commercial return system in place, driven by both capital and user engagement. Video platforms, whether through advertising or subscription models, are seeing growth in scale. This trend naturally draws more professional talent into the industry.
In the mobile internet era, video platforms are offering more diverse content to cater to different audience segments. Tencent has been focusing on producing high-quality original content while also targeting niche audiences. One example is "Athlete 2," a joint production between Penguin Film and TVB, which has seen great success with over 500 million views shortly after its debut.
Sun also mentioned that "Athlete 2" represents the trend of segmented content creation, and the collaboration between Tencent and TVB has led to a win-win situation. Looking ahead, he believes that online dramas will continue to evolve, with higher investment accuracy and better quality.
During the Weibo TV Impact Event, Tencent's self-made drama "Ghost Blowing the Lights" won the "Outstanding Net Drama Award of the Year," while the new variety show "Children of Tomorrow" received the "Excellent Online Variety Show Award." These achievements reflect the ongoing momentum and innovation in the online entertainment space.
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