On the evening of May 16, Lenovo released the high-end flagship smartphone K900. Lenovo's senior vice president Liu Jun set a "warrant": it will surpass Samsung and Apple within two years.
Liu Jun called K900 a Lenovo breakthrough product, comparable to Apple's iPhone and Samsung's Note. It is understood that the K900 has the top hardware configuration, the official retail price is 3299 yuan, and the online special price is 2999 yuan. Liu Jun said that he will surpass Samsung in two years and become the first in the Chinese market.
Regarding the march to the high-end market again, let alone the low-cost route in the past, Liu Jun has already made a "war order". He said that Lenovo has enough research and development capabilities to develop very good products, and Lenovo is already a high-end brand. With the further expansion of channels and increased marketing, Lenovo will definitely make a breakthrough in the high-end mobile phone market.
Liu Jun said that Lenovo's goal this year is "very aggressive" and will surpass Samsung within two years to become the largest mobile phone manufacturer in China. He hoped that Lenovo's Lenovo business group would make breakthroughs in the four main product lines of PC, smartphones, tablets and smart TVs in 2013. Among them, smartphones are particularly expected.
The unspoken Yang Yuanqing is back. At the Lenovo Group ’s 2012/13 annual performance communication meeting on the evening of May 23, Yang Yuanqing carefully considered every issue of the media and responded cautiously. There was no time to communicate with the media in the second half of last year. It's easy, and the whims are slick. From "enjoying the thrill of reaching the summit" to picking up the official language again, Yang Yuanqing's mentality has been restored from extreme relaxation to a state of preparation. Obviously, he is aware of the problems faced by Lenovo-the PC market is gradually declining, even if Lenovo exceeds Hewlett-Packard became the PC champion, still not a victory.
Back in time a month ago, at a training meeting within Lenovo Group, the members of the executive committee represented by Yang Yuanqing began to convey to Lenovo's more than 200 middle and senior executives of each business line the new goal of Lenovo Group-surpassing Samsung in 2020 To become a leader in the "PC +" field. In Yang Yuanqing's view, the transition from mobile phones to smart phones is the same as the transition from PC to PC +. Even Nokia, if it does not conform to the times, can only exit the stage.
At the performance communication meeting, Yang Yuanqing did not directly respond to Lenovo ’s challenge to Samsung, but said that it remained optimistic about the PC + market prospects and was confident that its performance in the new fiscal year will continue to outperform the market and will continue to impact global smart terminal devices Higher ranking in the market. According to IDC's "Quarterly Tracking Report on the Global Smart Terminal Market", an internationally renowned research company, Lenovo ranks third in the global market, including mobile phones, notebooks and tablets, after Samsung and Apple.
In fact, Samsung is not an easy rival to surpass. Its latest flagship phone Galaxy S4 has created a record of 10 million units in global channels in less than a month. Lenovo may be able to integrate PC and mobile phones in this The smartphone and tablet's smart terminal ranking table surpasses Samsung, but it is still difficult to compete with Samsung in the profit and share of smartphones. However, this is already a success compared to other PC manufacturers who are still unable to find a way in the mudflat.
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