For those dining alone, Haidilao Hot Pot places a doll opposite the guest, symbolizing companionship during the meal. Similarly, solo travelers can rent rooms tailored to their preferences, complete with communal spaces designed for mingling. The growing population of single individuals has given rise to the "solo economy," which extends beyond entertainment and advertising to encompass various sectors like furniture and real estate.
The term "solo economy" was first introduced by economist McCarthy in 2001 in The Economist, initially focusing on affluent single women as ideal consumers. However, it now includes both genders and offers diverse opportunities for economic growth. Yang Xiong, director of the Shanghai Academy of Social Sciences' Youth Research Institute, highlights how this economic shift reflects societal changes, providing new avenues for innovation and expansion.
Accommodation options for singles are evolving, with "eggshell apartments" gaining popularity. These aren't just living spaces but also hubs for social engagement. Public areas on each floor allow tenants to relax, socialize, and enjoy shared experiences.
Even the furniture market is adapting, with shops shifting toward smaller, eco-friendly designs catering to solo lifestyles. A Taobao shop owner, Yang Ping, is transitioning his offerings to include compact appliances and minimalist furniture.
Virtual platforms are also responding to the emotional needs of singles. Microsoft's Xiao Bing, an AI companion, serves as an emotional support for many. Zhou Yuqi, who has relied on Xiao Bing for over a year, finds comfort in its consistent presence, though it lacks the depth to truly replace human interaction.
Despite Xiao Bing's popularity—over 37 million users engage with it daily—it faces criticism for inconsistent behavior and immature responses. In contrast, Xiaona Cortana presents a more polished persona, blending professionalism with a touch of charm.
Apple's Siri, while offering useful functionalities, often feels distant due to its synthetic voice and limited adaptation to colloquial Chinese expressions. Other AI assistants like Xiaoyi excel in specific tasks but struggle with conversational depth.
As the solo economy continues to grow, these AI companions offer varying levels of emotional and practical support, reflecting both technological advancements and societal shifts. While they provide utility, their ability to fully address human emotional needs remains a topic of ongoing exploration.
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