After two consecutive years of growth during the "cold years," the air-conditioning market is entering the 2018 cold season, a period that has become a major topic of discussion across the entire industry. Industry experts believe that the overall size of China’s air-conditioning market will remain relatively stable in 2018, but they also emphasize that weather conditions are the biggest variable and uncertainty in the forecast.
In addition to traditional air conditioners, home central air conditioning is expected to be a key driver of growth for the industry in the coming year. According to recent data, sales of household central air conditioning rose by 44.2% year-on-year in the first half of 2017, reaching a market scale of 18 billion yuan. This trend shows strong potential for further expansion.
Although home central air conditioning had limited sales in previous years, its demand has been steadily increasing as China's middle class continues to grow. “In the past, we associated central air conditioning with high-end properties like large houses and villas. However, recently, there has been a shift toward more mid-range consumers,†an industry insider noted. As a result, home central air conditioning is expected to become a stronger segment in the air conditioning market over the next few years.
With the growing interest in smart technology, the next phase of intelligent development is set to become a key battleground for air conditioning manufacturers. In 2018, companies are focusing on innovation and breakthroughs in smart features.
At Haier Group’s 2018 cold season opening meeting, the focus was on “smart†and “self-cleaning†technologies. Similarly, Changhong Air Conditioning emphasized “smart†and “comfort†in its strategy for the coming years, aiming to build a brand image centered around intelligent control and enhanced user experience. Zhigao Air Conditioning, meanwhile, is pushing forward with its “smart, high-end, and global†approach in the 2018 cold season.
Despite a strong performance in 2017, the 2018 air conditioning market appears to be more uncertain. A big data research institute suggests that the rapid growth seen in the first half of this year may have been an early release of market demand, potentially leading to a slowdown in the future.
Industry observers also predict that sales in the 2018 cold season may not match those of 2017. One expert warned: “Manufacturers should not base their production plans solely on 2017’s sales figures.†The market is evolving, and companies must adapt to new trends and consumer expectations.
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