In the wake of two consecutive years of growth, the air-conditioning market is now entering the 2018 cold season, a period that has become a major topic of discussion across the industry. Industry analysts believe that the overall size of China's air conditioning market will remain relatively stable in 2018, but they also emphasize that weather conditions are the biggest variable and uncertainty in the forecast.
Another key trend expected to drive growth in the 2018 cold season is the rising popularity of home central air conditioning. According to recent data, sales of household central air conditioning systems surged by 44.2% year-on-year in the first half of 2017, reaching a market scale of 18 billion yuan. This indicates a strong shift in consumer preferences and a growing demand for more advanced and comfortable cooling solutions.
Historically, central air conditioning was mainly associated with high-end homes such as large villas or luxury residences. However, in recent years, there has been a noticeable shift toward middle-income consumers. As China's middle class continues to expand, so does the demand for these more sophisticated systems. Industry insiders predict that in the coming years, home central air conditioning will become a significant driver of growth within the air conditioning sector.
With the increasing focus on smart technology in the air conditioning industry, it's clear that the next phase of development will be centered around intelligent features. In 2018, leading manufacturers are expected to make major strides in smart innovation. For instance, Haier Group emphasized “smart†and “self-cleaning†technologies at its 2018 cold season launch. Similarly, Changhong Air Conditioning highlighted its commitment to “smart control†and “comfortable living,†while Zhigao focused on combining “smart, high-end, and global†strategies.
Despite a strong performance in 2017, the 2018 air conditioning market appears to be more uncertain. Some experts warn that the rapid growth seen in the first half of 2018 may have been an early release of pent-up demand, potentially overextending future sales. Senior industry observers suggest that manufacturers should not rely solely on 2017’s performance when planning for 2018. Instead, they need to prepare for a more balanced and realistic market environment.
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