According to recent reports from foreign media, Alibaba has made a significant move by acquiring Israeli startup Visualead. The deal is estimated to be worth between $30 million and $50 million, marking the e-commerce giant's first investment in an Israeli company. As part of the acquisition, Alibaba plans to establish a new development center in Israel, leveraging Visualead’s expertise in visual technology.
Visualead, known as Visual Code, is a pioneering firm in the field of augmented reality (AR) and QR code innovation. The company specializes in creating visually engaging QR codes that can be embedded into images, videos, and animations. This unique approach has positioned Visualead as a leader in the O2O (online-to-offline) space, making it a valuable asset for Alibaba as it continues to expand its AR and VR capabilities.
The collaboration between the two companies dates back to 2013, when Visualead became one of the first Israeli firms to partner with Alibaba. Two years later, Alibaba invested around $7 million in the startup, signaling early confidence in its technology. Now, with the full acquisition, Alibaba aims to integrate Visualead’s visual code patents and tools more deeply into its ecosystem.
Visualead currently employs 20 people at its office in Herzliya, and the company expects to hire an additional 40 employees once the Alibaba Development Center is fully operational. This expansion not only highlights the strategic importance of the acquisition but also underscores Alibaba’s growing presence in the Israeli tech scene.
With this move, Alibaba is taking another step toward enhancing its digital infrastructure and offering more immersive experiences to users worldwide. The integration of Visualead’s technology could lead to innovative applications in e-commerce, marketing, and user engagement, further strengthening Alibaba’s competitive edge in the global tech landscape.
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