The development of LED lighting is quickly causing "burst" but quite a lot

Just as there are positive and negative sides of the coin, no matter how unpredictable the development prospects are, there will be some people who are unaware of the ills. Lighting and lighting industry is no exception. LED lighting is born in the global trend of “green, energy saving and environmental protection”. However, there are many “causes” that LED lighting has rapidly developed. Especially in the past two years, some lighting companies have emerged in an endless stream of ways to develop various competitions. In the face of price wars, at the expense of quality, virtual standard parameters, only to obtain lower prices, higher competitiveness; in front of the brand war, do not hesitate to take the risk of villas, just to take advantage of the reputation of big brands, to build their own "value."

About the virtual standard - cheap, no good goods, good goods, not cheap LED lighting is a big cake that everyone is eagerly awaiting. The market is complicated by people, and the most direct way to make profits is "low price." There are two ways to lower the price, the real low price: sacrifice quality; false low price: make high price difference.

Inside the box, the two worlds "4 watts of light bulbs are not as bright as 3 watts. Only when they were tested by a quality inspection department, the actual power of the bulbs was only 2 watts." Some citizens complained: "My living room The energy-saving lamps changed four bulbs in March." The parameters and prices on the package of the rated voltage, model, rated power, light color, outer casing, and implementation standards are often the standard for consumers to purchase lamps. Some of the products on the market and these standards on the box are not always the same thing.

In order to explore the authenticity, some consumers have sent the 4 yuan LED bulbs purchased on the market to the R&D center for testing. The results show that the bulb with a wattage of 3 watts is actually only 1.5 watts. Then according to the company name on the packaging - Shenzhen Certain Electric Co., Ltd. and the contact number, the company said: "The cheaper are less than wattage, we produce less than wattage, you Such a cheap one is still insufficient." He also revealed that "cheap is less than wattage, our home is a small workshop, if you want to be good, you buy a brand, high-end, don't buy such a cheap ."

“The virtual standard wattage has become the unspoken rule of the industry.” An industry insider who asked not to be named said that the average manufacturer will produce two kinds of LED lamps with the same appearance, one of which is produced as a full-watt bulb, the price is slightly high. A light bulb designed to be less than watts is relatively inexpensive. Dealers generally know that manufacturers produce less than wattage of LED bulbs, but in order to earn the difference, dealers prefer to enter products that are generally less than wattage.

Promotional <br> <br> just a cover for making more people, increase sales, promotion is one of the tricks industry manufacturers store frequently used, however, in the artificially high price tag line is an open secret.

Mr. Chen saw a special lighting promotion in a certain shopping mall: the original price was 6,999 yuan, and now it is 2,000 yuan for the promotion, and the price is 4,999 yuan. After bargaining, Mr. Chen purchased the product for 4,699 yuan. However, after a few days, Mr. Chen found that the price of this product in local stores and online shopping malls was only about 3,900 yuan. It is not uncommon for similar incidents. Many times we can see that the price of lighting products is very high. It is quite common to go straight down to 2,000 yuan and 3,000 yuan. Some people in the industry said that there are two reasons for this phenomenon in the lighting store: First, it is inseparable from the development of the entire lighting industry in China. The industry is boldly estimating that China's lighting industry is at least relative to the furniture and building materials industries. Lagging 5-8 years. Another reason is that China's lighting store management is not standardized.

In this phenomenon, more people in the industry joked that if you buy the lamps at the price tag on the label, then you are absolutely a fool. The price tag is just a scorpion, the price of more than 1000 lights, you take the fraction of it may be the actual price. According to this statement, it can be imagined how much the so-called price is so much. In fact, the virtual high price is not just the manufacturer. The dealers often draw the gourd.

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