On the morning of November 29th, the fourth session of the Zhejiang Zheshang Conference, themed “Cultivating the New Era to Open Up an Innovative Trend,†was held at the Hangzhou International Expo Center. Hosted by the CPC Zhejiang Provincial Committee and the People’s Government of Zhejiang Province, and organized by the Zheshang General Conference, the event received support from the CPC Xiaoshan District Party Committee of Hangzhou Municipality. The World Zheshang Conference is recognized as the largest, most influential, and highest-standard gathering for Zhejiang entrepreneurs, serving as a strategic platform for the province to promote innovation and development.
Over 2,800 representatives attended, including leaders from Fortune 500 companies, international organizations, state social groups along the “Belt and Road,†experts, scholars, and overseas talents. Among them, iVReal made a strong impression with its innovative cross-border remote MR (Mixed Reality) education product, which challenges traditional educational norms by enabling real-time, immersive learning experiences across cities and even countries.
At the exhibition, the product demonstrated a live class between Chinese students and teachers in Canada, allowing interactive learning through virtual environments. This approach replaced conventional classrooms with dynamic, culturally rich settings, such as the Eiffel Tower or the Colosseum, offering students an engaging and sustainable way to learn English.
The technology behind the product includes multiple invention patents in cloud computing, neural networks, and deep learning. iVReal's core MR solutions enable global redistribution of educational resources, allowing students in China to have real-time conversations with native English speakers in a virtual space. This not only enhances language skills but also immerses students in authentic cultural contexts.
Compared to traditional methods, this MR-based approach offers a more interactive and engaging experience. It retains the benefits of traditional education while enhancing user interaction and emotional engagement. Teachers can conduct one-on-one lessons in a virtual environment, helping students practice natural conversations and body language, which are crucial in real-life communication.
As a leading provider of MR technology, iVReal has developed proprietary image algorithms and hardware, gaining recognition from global giants like HTC Vive, Epic Games, and ODG. The company has also signed strategic agreements with industry leaders in various fields and is expanding its MR ecosystem across China, Canada, and the U.S.
During the event, several Fortune 500 companies and industry leaders, including Mark Caplan from Sony Pictures Entertainment and Zhao Yifang from Huace Film and Television Group, showed great interest in iVReal’s MR education solutions. The booth became a popular destination, attracting many visitors eager to explore the future of education.
In an interview, iVReal’s CEO, Tao Hao, shared that the product had already gained positive feedback after months of user testing. His team, composed of experienced professionals, prefers practical results over theoretical concepts. Despite early success, they focused on refining the product to ensure high quality and performance.
Tao also mentioned that the conference inspired new ideas for collaboration, especially in areas like child and elderly care, global travel, and entertainment. He speculated about the potential of MR to revolutionize film production, replacing traditional CG effects and enabling location-based shooting without physical travel.
According to Tao, the application of MR in the entertainment sector represents a promising future. Technology, he believes, has the power to transform society and improve daily life. In 2018, iVReal plans to launch its second-generation hardware, aiming to bring innovative solutions to traditional industries and drive meaningful change.
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