On November 29th, the fourth session of the Zhejiang Zheshang Conference, themed “Nurturing the New Era to Open Up an Innovative Trend,†kicked off at the Hangzhou International Expo Center. Hosted by the CPC Zhejiang Provincial Committee and the People’s Government of Zhejiang Province, and organized by the Zheshang General Conference, the event was supported by the CPC Xiaoshan District Party Committee. As one of the most influential business gatherings in Zhejiang, the World Zheshang Conference serves as a key platform for promoting innovation and collaboration among enterprises, international organizations, and global experts.
Over 2,800 representatives from Fortune 500 companies, international institutions, and leading figures along the “Belt and Road†initiative attended the conference, highlighting its broad reach and significance. Among the exhibitors was iVReal, which showcased a groundbreaking cross-border remote MR (Mixed Reality) education product that is redefining the future of learning.
The product enables real-time interaction between students and teachers across different cities and even countries, allowing them to meet in a shared virtual space. During the exhibition, a live demo demonstrated how Chinese students could engage in immersive English lessons with teachers in Canada, using interactive virtual environments that replace traditional classrooms. This approach not only enhances language learning but also immerses students in cultural contexts, making the experience more engaging and effective.
Powered by iVReal’s proprietary technologies, including cloud computing, neural networks, and deep learning, the product offers a unique way to redistribute educational resources globally. Students can now practice English in real-world settings like the Eiffel Tower or the Colosseum, creating a dynamic and flexible learning environment.
Unlike traditional classroom methods, this MR-based education model preserves the benefits of face-to-face interaction while enhancing the overall experience. Teachers can guide students through various scenarios, helping them develop both linguistic and social skills. Body language and emotional expression play a crucial role in these interactions, making the learning process more natural and impactful.
As a core technology provider, iVReal has developed advanced MR image algorithms and hardware, earning recognition from industry leaders such as HTC Vive, Epic Games, and ODG. The company is actively expanding its MR ecosystem across China, Canada, and the U.S., and has signed strategic partnerships with multiple industry players.
During the exhibition, several Fortune 500 companies and high-profile individuals, including Mark Caplan from Sony Pictures Entertainment and Zhao Yifang from Huace Film and Television Group, showed strong interest in iVReal’s MR education solutions. The booth attracted a large crowd, underscoring the growing demand for immersive learning technologies.
Tao Hao, CEO of iVReal, shared that the product had already gained positive feedback after months of user testing. His team, composed of seasoned professionals, focuses on practical development rather than just theoretical concepts. Despite early success, they chose to refine the product further before launching it widely.
Looking ahead, Tao expressed excitement about potential applications beyond education, such as in healthcare, tourism, and entertainment. He even speculated about the possibility of using iVReal’s MR technology to replace traditional CG effects in film production, enabling filmmakers to shoot scenes in virtual locations without leaving their studios.
In summary, according to Tao Zheng, the integration of MR technology into the entertainment sector represents a promising frontier for future growth. Technology has the power to transform society and improve everyday life. With plans to launch a second-generation product in 2018, iVReal continues to push the boundaries of innovation and explore new opportunities in traditional industries.
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