Lianjian Optoelectronics: will implement the "National Outdoor LED Advertising Network" long-term plan

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Lianjian Optoelectronics (300269.SZ) said in an investigation by the agency that the company has implemented the “National Urban Landmark Outdoor LED Advertising Network” as a long-term goal to improve the construction of the national media resource network and form a multi-point layout of the core city. The layout of media resources covered by resources in the key cities of the third and fourth lines will achieve the sinking of terminals in major cities across the country.

At present, the company's LED outdoor advertising network has a number of 69, with a media area of ​​23,488 square meters, covering 13 countries including Guangdong, Jiangsu, Fujian, Hunan, Hubei, Inner Mongolia, Hebei, Shanxi, Shandong, Liaoning, Jilin, Heilongjiang and Zhejiang. The province and the three municipalities of Beijing, Shanghai and Tianjin have a total of 33 cities.

Lianjian Optoelectronics said that the pattern of outdoor advertising market in the first-tier cities has basically formed and developed steadily, and the level of industry development is relatively high. The entry barriers for outdoor advertising in first-tier cities have increased, while there is still room for outdoor media construction in second- and third-tier cities. More and more outdoor advertising companies are targeting the markets of second- and third-tier cities. The next wave of competition is bound to be in second- and third-tier cities.

A brokerage researcher said that Lianjian Optoelectronics is currently ranked in the top three in the country for outdoor LED advertising. Compared with the previous two companies, LED display manufacturers and advertising operators have a full industrial chain, which has cost advantages and procurement advantages. The expansion of the company's outreach acquisition, LED display manufacturing and advertising can drive each other and achieve double profit.

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