Recently, Lenovo released Moto Z/Z Play modular mobile phone. At the same time, Reuters announced that Google will suspend the news of the modular mobile phone Project Ara.
The concept of modular mobile phone - Google Project Ara
The release of Moto Z once again raised the modularity of mobile phones to a new height. The word was first proposed by Google - Google Project Ara. Google originally conceived modular phone system is fully modular, as the year playing assemble a computer, including CPU, memory, camera module group, sound modules, etc., all can be customized modular.
The mobile phone module that Google originally envisaged was like this:
Figure 1 Google Modular Phone Concept Map
But the computer can't play real modularization. How can the mobile phone play? Volume restrictions, designs, stability, and other restrictions on the development of Google's modular phone.
Compared with technical restrictions, the unclear positioning of Google's modular mobile phone products is the biggest problem for Google's modular mobile phones. After all, who needs a mobile phone that can replace the CPU?
At the same time, there are rumors that flow out, claiming that Google has stopped the development of modular mobile phones, although the credibility of the news is not high, but after all, it is groundless.
In many cases, great ideas may not be realized in the hands of people with ideas, but great ideas will eventually come true. For example, the ME860 launched by Motorola in 2011 had fingerprint recognition. However, there was no fire at that time. What about this modularization?
| Modular mobile phone try - LG G5
In early 2016, LG released its own flagship LG G5. The main selling point of this handset is modular customization.
Unlike Google's system-wide module customization, LG adopted a strategy similar to that of interchangeable-lens cameras and made a pluggable interface at the location of the handset's "chin." Through this interface, users can change customized accessories according to their own needs and support hot plugging. The accessories released with the phone include a selfie handle and a hifi module.
Figure 2 LG G5 module replacement
The LG G5 may have learned lessons from the failure of Google's modular phone design. In order to control the shape design and volume, the modular selection of relatively conservative components - hifi module and self-timer handle.
In doing so, LG G5 has ensured that the mobile phone is still a harmonious and unified whole, instead of being torn apart like a Google concept phone.
There are advantages in everything, and naturally there are shortcomings. Although LG G5 avoids the influence of mobile phone's modularity on the design of the mobile phone itself, it can only design the function of chicken ribs. The positioning of the product itself is not clear, but how can we expect it to be sought after by the market?
The market response of the LG G5 also confirms this. Its relative to Google's progress can only be said, Google thought, LG did it.
| Modular mobile phone in the end why are we born?
For mobile phone design, we must think about such a question - what exactly do consumers need?
But many technology companies will fall into another dead end - what can we do?
Google’s modular phone is obviously using the “What can we do?†way of thinking. In fact, a mobile phone that can replace the CPU, even if it is made, what is the significance? Similarly, for the LG G5, with a battery self-timer handle? Do I need this?
Technology has always served demand, and only technological breakthroughs that meet user needs can win the market. So what exactly is the purpose of modular mobile phone design? It solves the user what problems and needs?
The solution is that consumers need a more highly qualified hardware experience in the professional field, without sacrificing the exquisiteness and portability of the handset itself.
Today, smart phones can no longer be said to be a mobile phone. The more accurate statement should be a mobile smart terminal.
For smart devices, there are four main functions - data acquisition, data processing, data communication and data presentation.
Cameras, microphones, and various sensors belong to the information acquisition module. SOC, RAM, and rom belong to the data processing module. Screens, audio, and so on belong to the information presentation module, and wifi and network communications belong to the data communication module.
When the mobile phone began to have these functions, it received enough attention and sought after. For a time, the mobile phone became the universal digital king in the hands of people. Many of the former data collection and presentation terminals are in the midst of the popularity of smart phones, and the dust has been lost to the earth. The most typical example is the card machine and MP3.
However, with the advancement of technology, as people's cognition improves, people are no longer satisfied with only having or not, and people begin to pursue quality.
Mobile phones have achieved unprecedented success because they are portable and integrate a large number of functions. But also because of its size, it is very difficult for mobile phones to achieve the ultimate in professional fields. Such as cameras, such as sound quality.
Everyone knows that mobile navigation basically kills the car GPS, but in the professional field, the test accuracy is far from being comparable to the professional GPS, and the biggest constraint is the size.
The camera area is also, mobile photography can kill the card machine, but can not afford to fall out of the end of the camera, the reason is this.
On the one hand, for the sake of portability and aesthetics, the mobile phone must be lighter and thinner; on the other hand, in order to meet the needs of professional-level data collection and presentation, the mobile phone needs a sufficient volume to accommodate the functions. How to do?
Modularity seems to be a very good solution. Lenovo wants to do this.
| Talk modular phone Moto Z modules - with Hasselblad camera module, for example?
The mobile phone has a modular design and has released five replaceable modules: Hasselblad camera module, JBL speaker module, projection module, battery module, and backshell module.
Of these five modules, there are only three, Hasselblad camera modules, JBL speaker modules, and projection modules that really merit attention.
Figure 4 Mage module
In these three modules, if there really is a module that will succeed, it should be the Hasselblad image module.
Some time ago, the P9 that Huawei took on the Leica card has achieved great success. For a time, the P9 has become the benchmark for domestic mobile phone photography.
However, in fact, Hasselblad is not inferior to Leica in terms of its position in the camera field, no matter whether it is a foundation or a status quo. The background is the same deep and the status quo is similarly bleak.
We do not talk too much about nothing, just talk about Moto Z's innovation and the future needs of this camera module .
As a mobile phone enthusiast, this module is epoch-making, but as a photography enthusiast, this thing can not afford even a little desire, why?
Figure 5 Hasselblad Camera Module
Let's take a look at the basic parameters of the camera module: 1200w 1/2.3 inch cmos, equivalent 25-250mm f3.5-6.5 lens, ISO up to 3200.
When you see 10x optical zoom, you will be amazed, wow, so cow! But in fact, in the camera field, 40 times, 50 times the optical zoom is also thousands of dollars, the quality does not go, what's the use ?
What is this configuration? This is the basic configuration of a card machine that is taken down by mobile photography . In 2012, Sony introduced the epoch-making camera black card rx100, 1 inch cmos, the lens size is equivalent to 28-120 f1.8-4.9.
It is this camera that opened the era of large-format card machines. However, the third generation of this camera is the RX100 3, and the lens specification has been upgraded from the equivalent 28-120mm f1.8-4.9 to the equivalent 24-70 f1.8-2.8. The focal length becomes shorter and the aperture becomes larger. This is an upgrade.
Figure 6 Sony RX100
In other words, if Moto really wants to make such a professional accessory, why do 1/2.3 cmos, why do 10x optical zoom?
If this camera module is 1 inch cmos, 24-70 f1.8-2.8, perhaps it will be really amazing black technology it, with reference to the Sony black card, its volume can still be controlled in an acceptable range.
Of course, compared to these, perhaps for the average consumer, 10x optical zoom is more attractive. But since you are the main player in modularity, since you have extended your reach into the professional field, how do you have to make a difference? Instead of just pulling a banner to advertise. The truth is that the Japanese manufacturers are much better than Hahasu. However, with Hasselblad's relationship with Sony, it is hard to say who the camera is from.
| written in the end
When Google put forward the concept of modular mobile phones, everyone thought that this would be a huge innovation in the mobile phone industry. Whether it succeeds or not, it will surely lead the trend. Now that Google has died down, the wind that is blowing will not go out.
This year's LG G5 is the first example. The problem of LG G5 is still the ideological ban, too entrenched in the form of the mobile phone itself. Under the constraints of the mobile phone itself, how can we solve the contradiction between performance and volume?
In general, the innovative significance represented by Moto Z is much greater than the actual use value. But for its products, it is still more than enough, sincerity is insufficient.
Well, this mobile phone modularity style proposed by Google and brewed by LG and Moto will be the same as that of Moto's fingerprints. The HTC's double shot is slowly becoming a trend, or just a short-lived one. Shantou, soon disappeared in people's memory?
This question, we will give mobile phone manufacturers the next answer.
Lei Feng Net Note: The author of this article Zhang Xiaofan, WeChat public Xiaofan talk about mobile phones. This article was first published by the author Lei Feng network (search "Lei Feng network" public number concerned) , reproduced please contact us to authorize, and retain the source and author, not to delete the content.
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