Although some televisions are not inexpensive, television is not considered a luxury. So, what exactly qualifies as a luxury in the TV market? Bang & Olufsen (B&O) has launched two OLED TV models that boast high-end display technology and specifications, with prices that are nothing short of astonishing. The latest 55-inch and 65-inch OLED TVs from B&O are priced at 8,290 pounds (approximately 73,277 yuan) and 11,590 pounds (around 102,466 yuan), respectively.
B & O's new 65-inch OLED TV can buy Sony 77-inch OLED TV
Currently, mainstream 55-inch OLED TVs on the market range between 10,000 to 21,000 yuan, while 65-inch models fall between 20,000 and 35,000 yuan. Sony’s OLED TVs are priced similarly. However, B&O’s 55-inch model costs around 73,277 yuan, and the 65-inch version reaches an eye-watering 102,466 yuan—nearly four times more expensive than the average.
So, where does B&O’s OLED TV stand in this landscape? The answer lies in its powerful brand premium. What makes this brand so strong? Design. That’s the key.
B&O's new 55/65-inch OLED TV (Source: HDTV Test)
The design of B&O’s new 55-inch and 65-inch OLED TVs is truly distinctive. Though the sizes aren’t overly large, the standalone base design is unique, and the silver-black color scheme exudes a sense of extravagance. The bright spot design features natural self-illumination of the black screen, with a front impression design on the bottom and sides, giving the illusion of running through the entire OLED panel. In reality, the full 16:9 4K panel is positioned at the top, making for a very clever and interesting design.
B&O introduced OLED TVs because European consumers have long favored such products, and the brand has built a strong reputation in audio over the years. By combining OLED technology with premium sound quality, the overall audiovisual experience should be exceptional. For those who value aesthetics and sophistication, this TV is definitely worth considering.
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