Although some televisions come with a high price tag, television itself is not considered a luxury. So, what exactly qualifies as a luxury in the TV market? Bang & Olufsen (B&O) has launched two OLED TV models that showcase cutting-edge display technology and premium specifications—prices so high they can be described as "luxurious" to the point of being astonishing. The latest 55-inch and 65-inch OLED TVs from B&O are priced at 8,290 pounds (approximately 73,277 yuan) and 11,590 pounds (around 102,466 yuan), respectively.
B&O's new 65-inch OLED TV could buy a Sony 77-inch OLED TV
Currently, mainstream 55-inch OLED TVs on the market range between 10,000 to 21,000 yuan, while 65-inch models fall between 20,000 and 35,000 yuan. Sony’s OLED TVs are priced similarly. In comparison, B&O’s 55-inch model costs 73,277 yuan, and the 65-inch version reaches 102,466 yuan—roughly four times more expensive.
So, what makes B&O’s OLED TVs so costly? The answer lies in their strong brand premium. What gives this brand its power? Design. Yes, design is the key factor.
B&O's new 55/65-inch OLED TV (Source: HDTV Test)
The design of B&O’s new 55-inch and 65-inch OLED TVs is truly unique. Despite their relatively modest size, the standalone base design stands out, with a sleek black and silver color scheme that exudes extravagance. The bright spot design features natural self-illumination on the black screen, with an elegant front impression on the bottom and sides, creating the illusion that the light runs through the entire OLED panel. However, the actual 16:9 4K panel is located at the top, making for a clever and visually striking design.
B&O introduced these OLED TVs because European consumers have long favored OLED technology, and the brand has built a strong reputation in audio equipment. By combining OLED displays with high-quality audio, the overall entertainment experience is expected to be exceptional. For those who value style and sophistication, this is a TV worth considering.
If you're interested in smart TV or streaming box information, Smart TV/box information network sofa butler (http://) is a go-to platform in China. It offers comprehensive coverage of smart TVs, TV boxes, and related software, serving as a valuable resource for tech-savvy consumers.
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