2014 CES showed us a variety of health medical equipment, indicating that the Internet of Things era is coming. Technology giant Google's acquisition of Nest and Android Wear's open platform for health data monitoring has pushed the industry's boom to a climax.
In addition to wearable devices that focus on health data, where should we look? Sports, healthy, sick and cowardly. Our focus and investment in mobile healthcare is still relatively inadequate. But now, venture capital has begun to flow into the field of smart medical hardware.
The dawn of the hardware era has arrived. The “gold mine†in the mobile medical field needs to be explored, but the opportunities and risks are all there. Grasping the pulse of the times is not enough. The integration of software and hardware cross-border resources, the control of the complete supply chain and the rhythm of product renewal are all necessary skills for entrepreneurs.
The entrepreneurs of medical hardware, this time, whether they stand up to the vent, can they fly?
From mobile phone R & D and sales to medical hardware
In the 1990s, the mobile communications industry was underdeveloped, and the black Motorola "big brother" was a mobile phone that local tyrants could only afford.
In 1999, the young Li Chengzhi just graduated, tired of the auto industry copying foreign design practices, turned to join Motorola and started a mobile phone architect. This is the beginning of his career in Internet hardware products.
In the small tea room of Microsoft Venture Capital Accelerator, Li Chengzhi, the current CEO of Sugar Care Technology, continued to talk about his software and hardware career.
After working in Motorola for 3 years, he worked in the management of mobile phone architecture at CLP Dragon and Dexin Wireless. In 2010, he started his first venture. By accepting the investment of Infosonics in the United States, he sold the operator's customized mobile phones to Latin America, and he managed and controlled the entire supply chain from design and development to procurement and sales.
After 14 years in the mobile phone industry, he saw the development opportunity of smart mobile medical and started his second venture, targeting medical hardware and software. From car chassis design to mobile phone design and sales, to today's medical hardware, all of them correspond to the changes in the traditional communications industry to the Internet and mobile Internet era. Li Chengzhi, who is actively involved in the changes in the technology industry, can he grasp the opportunity?
The field of mobile Internet segmentation has filled the industry with opportunities and pitfalls. Why invest in the vertical field of professional mobile medical? "I have a friend of the medical doctor. His child has diabetes. Later, we wanted to do things together and combine diabetes with the mobile Internet, because this part of the user is large, sticky, and highly used." Li Chengzhi said.
How many diabetic patients are there in China? According to estimates by the International Diabetes Federation, there are approximately 370 million people with diabetes worldwide. According to the Journal of the American Medical Association, as of September last year, China’s diabetes patients reached 114 million, accounting for about one-third of the total number of people with diabetes worldwide.
The Internet industry is subverting various traditional industries, and the medical industry is one of them. It is also a relatively "difficult bone."
Why is diabetes monitoring suitable for mobile internet? "Traditional blood glucose meter testing, you need to take out the pen and paper records, or find the computer input form curve, and then print it out to the doctor." Li Chengzhi said. And Li Chengzhi's sugar nurse mobile blood glucose meter is to carry out the traditional diabetes detection mobile Internet, automatically sample and generate curves, which is convenient for users to monitor in real time.
Dr.2, chairman of MediCool Medical Library Software, believes that the addition of mobile medical hardware devices has greatly improved patient compliance, medical human resource allocation efficiency and disease prevention and control because of its portability and convenience.
“The sugar nurse has the first-mover advantage, the first to enter the medical hardware industry to accumulate, coupled with its experience in hardware products, has established technical barriers, or will generate strong user stickiness,†Dr2 said. At the same time, the sugar nurse also has the medical support of Sannuo Bio and the Internet technology support of the innovative workshop and Microsoft Venture Capital.
Mobile phone monitoring medical health index
Global IT critic "Dr. Mo" (Walt Mossberg) has expressed his views on smart healthcare. He wrote: "The current wearable smart devices are in full swing and tend to track fitness data, but the medical field has not received much attention. The progress of technology in the medical field is very slow."
Dr. Mo has personally tested several mobile blood glucose meters in the blog post, one of which is the iHealth smart blood glucose meter. iHealth is a personal health data management company in Silicon Valley, USA, with a variety of health intelligence devices including sphygmomanometers, blood glucose meters, weight scales, and more. iHealth smart blood glucose meter is simple in design, streamlined, and full of technology, while supporting iOS and Android mainstream devices.
Li Chengzhi's sugar nurse mobile blood glucose meter mainly uses small external hardware devices to collect blood samples, data storage, management and analysis through mobile phone applications, and joins the functions of sharing, remote monitoring and knowledge popularization to help patients and their families monitor blood sugar levels in real time. Convenient for health management.
Specifically, there are five functions on the mobile app, namely measurement, management, analysis, forums and malls. The user can set the long-term and short-term goals of the blood glucose level in the test module. Currently, users can share the glycemic index on social platforms such as Weibo and WeChat friends.
Next, Li Chengzhi plans to use the application to access online medical platforms, such as Chun Yu Pocket Doctor. In the sharing function, clicking on the corresponding medical platform will automatically take a screenshot of the user's blood glucose curve so that it can communicate online with the doctor about the glycemic index and the catering situation.
In addition to the appearance and connection, the sugar nurse blood glucose meter is functionally similar to iHealth. However, iHealth transmits the data detected by the hardware to the mobile phone through Bluetooth, and currently the sugar nurse realizes the data transmission through the external connection.
In order to achieve accurate adaptation of iOS and Android devices, Li Chengzhi team sent the products to Apple (532.87, 4.17, 0.79%) headquarters for iOS certification test; Android, due to the wide variety of Android devices on the domestic market, they found More than 380 devices, one by one for external testing, the adaptation rate reached 95%.
Li Chengzhi said that at the end of this year, a new version of the sugar nurse blood glucose meter will be released, which will realize a variety of wireless connection methods such as Bluetooth connection, and at the same time develop a new hardware device interface, and strive to be simple and easy to use, more beautiful, and easy for users of all ages. use.
Venture capital enters the mobile medical field
According to a recent research report by US market research firm Grand View Research, it is expected that by 2020, the global mobile healthcare market is expected to exceed US$49.1 billion.
The mobile Internet has spawned various segments of medical care into the era of medical mobility, intelligence and information. Internet companies, including disease prediction, diagnosis, disease management, and post-rehabilitation, have all started to get involved. New mobile medical models, such as condition monitoring, telemedicine, and big data solutions, are growing faster.
Last year, investment in the domestic mobile medical field began to heat up, including companies such as Chunyu Pocket Doctor, Daxie, and Sugar Care Technology, which all received different degrees of investment. Although the industry has considerable prospects, there are different advantages and problems in each family.
Chunyu Tianxia is a player who entered the field earlier. The product of Chunyu Pocket Doctor App was launched in 2011, mainly for medical doctors and doctors. At present, commercial exploration is still being carried out, such as the user's value-added services for members, including the right to receive online doctors' priority, as well as more personalized checklist interpretation and dietary guidance.
At present, Chunyu Pocket Doctor has obtained multiple rounds of financing, but the exploration of the business model is not smooth enough. The doctor's diagnosis service obtained by the user is a free mode, and the fee is charged through the membership system. This model has a development bottleneck, and doctors' diagnosis and examinations involve specialized knowledge and are not easy to define.
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