With the increasingly fierce competition in the Internet TV market, the Internet TV portal has become a must-win for all Internet TV licensees. As one of the seven Internet TV licensees in the country, under the impetus of capital and strategic investment, the content layout and market development of Hua Digital Media in the OTT field will be substantially faster than previously expected. After handing Alibaba together, the cooperation between the two sides became more and more close. The core of the cooperation was Internet TV.
The financial community website reporter Lian Yiqing, chairman and president of WCDMA Media, discusses the major areas in which WCDMA Media's cooperation with Alibaba will be carried out. She said: “As can be seen from the cooperation framework agreement announced last year, The cooperation between Hua Digital and Ali is mainly on the upstream and downstream of cultural media industry such as original content, video communication, games, music, education, cloud computing, etc. Upstream media asset content is an important point, which is also the most core competitiveness of Internet TV. The Alibaba Cloud Service can help us strengthen the integration of content resources. In fact, Hua Digital Media has been in the field of data distribution many years ago. However, due to the rapid development of Internet Big Data, the data content brought by our users is It is far from enough, and Alibaba Cloud is a strong point in this regard. Our user data will be integrated with data of Internet users owned by Ali to explore more suitable Internet services for users. This is also the main cooperation between Huadian Media and Alibaba.com. One of the contents, through the cooperation of Hua Digital Media will be more focused on media video business research and services opened The promotion of Internet TV terminals is more based on Alibaba's e-commerce resources. The cooperation in this area has already been carried out with the team of Tmall's box, and then the two parties have more in-depth cooperation with us in the field of Internet TV. The Lynx Box is definitely not a competitive relationship, but whether you have it or not, I have you."
Since the focus of cooperation between the two parties is on Internet TV, it is clear that Hua Digital Media is the main force in software content, and it is Alibaba's strength in communication and promotion. Lai Yiqing stated that the core of Internet TV competition is content services, and Hua Digital Media is a Video-based companies, so we must build their own content library, in the future to consider the establishment of a dedicated department, from the original procurement content to the investment script, the joint development of content production direction and so on. Regarding the active layout of Alibaba's content in film and television content, Li Yiqing said: “We can say that both Huadian Media and Alibaba are increasing their investment in the upstream content. We each have their own resources and channels, and the two parties will form a win-win cooperation. relationship."
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