LED filament lamp: shuffled before the teacher

[Text|High-tech LED reporter Gan Qin] Some insiders believe that the reason why the filament lamp is recognized and favored by some consumers depends entirely on the consumer's consumption habits, because the filament lamp is too much like the traditional bulb lamp. "A lamp can be made something different. Consumers may think that it is not a light bulb, only the filament lamp is the most like."

However, LED filament lamps have created some markets by virtue of their indelible advantages. According to Wang Peng, general manager of Baishi Optoelectronics, the current filament lamp products are mainly exported to Europe and the United States. There are three types of customers: one is the importer, the other is the brand, and the third is the channel.

“Importer companies are often small, just a few people. The capital situation is average and the operational capacity is not strong, but it is the most extensive group in the foreign trade field.” Wang Peng said that in the field of filament lamps, it is precisely because of the importers in the market. Active, thus magnifying the geometric multiples of actual orders, giving Chinese manufacturing companies an illusion of explosive growth.

Wang Peng believes that with the precipitation of the market, early low-priced products are bound to be abandoned in the inspection of end customers. With the transparency of the market, the space for importers will become smaller and smaller. “The procurement body of future filament lamp orders will evolve into brand owners, and their purchasing behavior will be more rational. They value products, delivery, scale. The comprehensive advantages brought by many factors such as quality and cost, rather than simple quick response and low price."

Dr. Wang Jiangbo, vice president of Huacan Optoelectronics, said that the future of filament lamps will only exist as a relatively unique market. This year, the filament lamp market will gradually become stable and rational, and there will be no expansion in this market. In terms of technology, we need to move to a new level.

Therefore, in Wang Peng’s view, domestic filament manufacturing enterprises may face reshuffle, and those factories with certain scale and quality accumulation will gain more market share, and some speculative small enterprises will withdraw. The competition in the LED filament lamp market has disappeared.

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