Recently, following the launch of the dazzling HUE, Philips has introduced a more economical HUE Lux, and its biggest selling point is still the intelligent lighting realized by mobile phone control.
The concept of intelligent lighting has been hot in the LED industry for many years, and its advantages no longer need to be described. Intelligent lighting is also considered by the industry as a new way out after the era of LED lighting replacement. Many LED lighting companies, regardless of their capacity, whether the channel is laid or not, They all claim to be moving towards intelligence.
However, optimistic about the smart lighting cake is not only the LED industry, home appliance giant Haier, Internet company millet, traditional electrician leading enterprise Hongyan Electric, among which, Xiaomi's action can be described as direct and speed, many entrepreneurial companies such as LIFX, Yeelink, Magical Intelligence has been aggressively attacking intelligent lighting.
It is reported that Xiaomi has cooperated with traditional lighting leading companies Op Lighting, Shanghai Yaming, Sunshine Lighting to arrange intelligent lighting, and drafted the "Millet Smart Home Lighting Association Charter."
These companies have different industries and have different industry backgrounds and foundations, but they are aiming at the same piece of cake--intelligent lighting.
According to CSA Research, in 2020, the global smart lighting market will reach US$56.05 billion. China's LED intelligent lighting market will grow by more than 30% in the next two years. LED intelligent lighting penetration will also accelerate. In 2015, it is expected to reach 8%. .
Opportunities and challenges coexist now, who can pick up the banner of intelligent lighting?
What is intelligence
At present, the smart lighting introduced by various companies can use the remote control and mobile phone to control the color temperature and brightness of the light. However, this is far from the meaning of "smart".
Some people believe that the current emphasis on "dimming, coloring" is to abuse the concept of intelligence. However, in addition to dimming and coloring, how can lighting with "smart" hats develop?
Wang Xiaodong, deputy director of the Smart City Research Institute of China Putian Intelligent Lighting Research Institute Co., Ltd. (Hongyan Electric), believes that “switching and illuminating equipment is a clear trendâ€, which means that in the future, switches will gradually be replaced and reduced. The cost of wiring, complicated engineering, and breaking the limits of space.
In addition, the current control of smart home devices is still completed by gateways or routers, but according to Wang Xiaodong, the future lighting will become the core of the entire smart home, lighting has become the foundation but not the main function. Since the luminaires will be installed in each room, the use of luminaires as a carrier for information transmission can effectively reduce the cost of smart homes, and many functions of smart homes will be completed on the luminaires.
How to achieve intelligent control, the discussion of intelligent lighting technology level, mostly focused on communication means.
As a means of intelligent lighting connection, Zigbee, Bluetooth, WIFI and other communication technologies are superior and inferior, and the industry is also arguing endlessly. But no matter what kind of technology, in addition to the economic cost of the solution, the ultimate goal of intelligent lighting is to make it easier for people to use lighting.
A professional engaged in intelligent hardware development said that smart lighting is not a process to save the switch, but it has increased the process of opening the phone, finding the app and then controlling it. "Only the step of "human" can be considered intelligent. â€
Wang Wei, a smart CEO of the entrepreneurial company, believes that smart homes must be multi-devices and devices provided by multiple vendors to interact on a cross-platform basis.
However, intelligent lighting, smart home will eventually develop into what kind of form, the future of human beings will live in a smart home, "it is difficult to see clear goals." An industry insider said, but ultimately to achieve human and electronic equipment More seamlessly connected, lighting is just one form that makes people feel the convenience of this connection.
How to "cut" the cake
Although the industry's discussion on smart lighting has been going on for several years, and the market prospects are also very impressive, how the products landed and how to really enter the market is an unresolved issue.
In the face of the smart lighting market capacity of 100 billion yuan, Wang Wei said, "Everyone knows that this thing is good, but if the user does not have the motivation to change, this market does not exist."
Cultivating the market has become the biggest problem for those who are currently entering smart lighting.
It is reported that Philips HUE has been on the APP STORE to enter the B2C sales stage, but many smart phones such as Yeelight launched by Internet companies are still targeting consumers with crowdfunding platforms such as Kickstarter and DEMO Hour.
The industry has not yet explored a sales model that belongs to smart lighting itself.
According to Wang Xiaodong, the opportunity for Hongyan Electric to cut into the field of intelligent lighting is the channel that Hongyan Electric has laid out in the field of electrical switch. It uses hundreds of operators, experience stores, and distribution agents as a place for users to experience intelligent lighting, and also layout. O2O (Online to Offline), synchronized with offline experience and online sales.
However, this is different from ordinary LED lighting. Is the genetic lighting technology an Internet product or a general consumer product?
The answer given by Wang Wei is that smart lighting is an Internet product, but this restricts the user's experience with intelligent lighting. On the other hand, Wang Hao also believes that intelligent lighting needs to reduce the user's “first-time use thresholdâ€, but if the user does not use smart lighting, he can't experience its advantages, and when there is no sensory awareness of smart lighting, it will not buy more than the price. Intelligent lighting products with several times the size of ordinary LED lamps.
Intelligent lighting and smart homes are not like digital products. Simple Internet marketing cannot satisfy the characteristics of “smart†experience.
“Relying on commercial lighting is the main direction of current efforts.†Some companies have said this. In addition, the model building of Philips HUE products such as the Empire State Building has also become a breakthrough for users to gradually understand intelligent lighting.
“Commercial photos can help users experience intelligence for the first time and slowly penetrate the market. This requires all companies to make efforts to make everyone realize that this era has arrived.
At the foreseeable moment, smart lighting, optical communications, wearable electronics, etc. have become an important trend in LED applications. With the rise of the concepts of smart cities, smart buildings, smart homes and the gradual launch of the market, Internet companies and furniture companies have also vowed to enter the field of intelligent lighting.
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