Increased attention to environmentally friendly kitchen and bathroom products

Since the beginning of this year, the country’s economic policies have tightened. Under pressure from money shortages, electricity shortages, labor shortages, and high raw material prices and high labor costs, “three wastes and two highs,” this has been known as the last Blue Ocean kitchen appliances in the home appliance industry. The industry has also begun to suffer from the cold market.

As far as the kitchen and toilet industry is concerned, the primary and secondary markets are controlled by real estate. The number of buyers and decorators is significantly lower than in previous years. Coupled with rising prices, many consumers take a wait-and-see attitude. Many home appliance chain stores have kitchen and toilet appliances. The sales volume has fallen at least a lot compared to the same period of last year. In the third and fourth-tier markets, due to the limited impact, under the pressure of first-tier brands such as Midea and Vantage, and some miscellaneous brands, the survival space of second and third-tier brand manufacturers is getting smaller and smaller. In addition, more and more channel providers have begun to switch to the overall direction of the home.

The kitchen and toilet industry itself also has various development issues: serious product homogeneity, uneven quality levels, fierce price wars, inadequate technology research and development, unclear brand operation strategies, and incomplete after-sales service systems. Under the background, how the kitchen and toilet enterprises will be the next step in licensing will become the focus of the industry.

According to industry experts, with the increasing demand for kitchen and bathroom products from consumers, the kitchen and toilet industry is also facing new challenges, placing unprecedented high standards and strict requirements on manufacturers. Channel distributors have also brought a lot of pressure to kitchen and toilet companies while achieving the development of kitchen and toilet companies. However, as the basic daily necessities of the people, a huge market space also brings new opportunities for the development of kitchen and bathroom products.

It is reported that at present, the penetration rate of home appliances such as color TVs and refrigerators is 70% to 90%, while the overall penetration rate of kitchen appliances is only about 30%. Many third and fourth-tier markets have a lower penetration rate, and even less than 10% in township and rural markets. .

At present, the competition of kitchen and toilet companies has evolved from simple price and appearance competition to marketing, integration, supply chain, product research and development, and brand competition. As the concentration of brands in the kitchen and toilet industry continues to increase, the concern for the production of environmentally-friendly products has increased, and kitchen and specialty product stores have continued to rise.