Every day, consumers around the world use devices such as notebooks, tablets, e-readers, smart TVs, and mobile phones to download millions of applications. Most developers nowadays are in a similar state: they know whether they should create local applications for different systems under different circumstances, or develop more cross-platform HTML5-based web applications; they also know Through what channels to release their products; and the biggest challenge at present seems to be how to keep up with the changing market demand.
In the face of such challenges, it is important to keep the mind and eyes forward-looking. In order to achieve continuous success in terms of market share and revenue, product design and development strategies must be consistent with the future development trend of mobile applications.
In the past few years, application developers and publishers everywhere have seen an industry development trend that has a great impact on the consumer market of technology products: consumer autonomy and decision-making power are increasing day by day. Consumers have the right to give a positive or negative evaluation of an application, they can obtain application products through their favorite channels. Android users can download products or browse content in any application publishing platform they like, including the Android market, mobile network providers ’own application stores, or places like getjar.com; even users of Apple devices, You can choose between the local applications provided by the App Store and the web applications provided by various service providers.
So, let ’s look forward to the future together at the beginning of the new year and see what developments in the industry should designers, developers and publishers of mobile applications face in this consumer-oriented market environment in 2012 Keeping the trend with awareness and attention can ensure that your application products are truly in line with user needs, and can bring you certain revenue returns.
1. Monetization of mobile applications
The so-called monetization refers to the ability of the application to continuously create production income after entering the user's equipment. Application developers and publishers have fully understood the relevant rules and terms of each application publishing platform. Next, the monetization of applications will inevitably become a focus of their attention. This is not unreasonable: nowadays, 65% of "free" games will receive revenue through in-app purchase; its total amount accounts for 72% of the total revenue of Apple apps. It can be expected that in the next year, developers and publishers of such applications will play a dominant role in the entire market with a higher attitude.
How to effectively monetize the application? Simply put, we first need to determine the lifetime value of the current user base, and then continue to increase the value through a series of methods; these methods include "in-app" general advertising, products Experience advertising, other application information from the same publisher, related value-added products and services, etc.
2. Security
Recently, the frequently exposed security issues of the Internet and related products have greatly increased consumers' awareness of worries in this regard. Many iPhone users no longer want to jailbreak because they believe that changes in hardware and software like this will threaten the security of their devices. They believe that single sign-on and social sign-on can bring higher security. All in all, users want their online experience to be guaranteed the highest degree of security.
In this case, developers and publishers are responsible for making their products more secure and reliable, and have sufficient resistance to the threats of those malicious software. Especially for applications involving credit cards, bank accounts, personal identification information, etc., security factors will be more sensitive. Make great efforts to improve the safety of the product, what will be exchanged is the user's full trust and affirmation.
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