Return to the LCD King's Sharp 70-inch TV nationwide first test

Sharp 70-inch TV LCD70TX85A Reviews

Into the Internet age, in this era of information explosion, hype and gimmick, the competition between various TV manufacturers has become increasingly fierce, fight for advertising, fight marketing, fight prices, play with various gimmicks, and neglect the TV products themselves. The importance of quality. For the manufacturing industry, there are fewer and fewer companies that can focus on making products and focusing on technological innovation. Sharp has been developing and producing LCD products for nearly 40 years. It is the first company in the global giant to use the LCD strategy as the foundation for future survival.

The world's only tenth generation panel factory

After a period of silence, Sharp has now returned to our sights and on the occasion of the Twins.11, it has sincerely brought to consumers a 70-inch LCD TV model numbered LCD-70TX85A, according to Sharp. According to the official data, the Sharp 70-inch TV adopts a split-type design, adopting the Japanese original high-precision 4K (3840*2160) panel, carrying 2K to 4K high-definition image quality enhancement technology + wide color gamut technology, and adopting Sharp's unique image quality adjustment technology. 64-bit powerful dual-core + Ali YunOS operating platform.

Big screen home entertainment experience

Of course, the current TV market competition is so fierce, can not be ignored in the price, I learned from the Sharp Tmall flagship store, this LCD-70TX85A TV is currently priced at 13,999 yuan, and the most powerful is to buy a send the same model A 60-inch TV, but also sent 32 months Youku members, very tempting.

Today, our Zhongguancun Online Appliance Evaluation Room was fortunate enough to receive this Sharp LCD-70TX85A TV for the first time. In the coming time, we will bring you a comprehensive interpretation of this product to see how it performs. In the end how.

Appearance: 70 inches large screen + slim body

The larger the screen of the TV, the stronger the presence of the viewer. The large-size screen can give the user a better presence, and the clear picture can bring immersive and general sense of reality. As an indispensable part of the living room in the home, television has been constantly innovating and evolving in the development of its technology. Bigger, thinner and clearer has become the direction of the development of the television industry today. From the current point of view, the popularity of large-size TVs has become an inevitable trend.

Sharp LCD-70TX85A front overall

In addition to the powerful performance and rich features required for today's high-end LCD TVs, their screen size has also grown. This Sharp LCD-70TX85A TV uses a Japanese original 70-inch 4K screen. The TV is entirely black. Although it does not have a gorgeous appearance, it continues the consistent style of Sharp TV. In the living room is also very domineering.

TV bottom SHARP LOGO


Sharp LCD-70TX85A TV Dock

The Sharp TV does not use the now popular side-by-side pedestal. Instead, it uses a center glass mirror base. Considering the large size of the TV screen, this design can make the TV easier to place and more stable. The split host is embedded in it, which subtly hides the base visually.

Split host

The split-type design of the TV will undoubtedly enhance the sound quality. The Sharp LCD-70TX85A TV host is equipped with a split-type bass reflex type speaker, and the sound output is clear and clear. The smart speaker adopts the same diameter diaphragm, which can ensure the realistic and shocking stereo sound and achieve a unique high-frequency performance. In addition, the streamlined stage form design brings a broader sound field, giving the user a better listening experience.

Ultra narrow border


Body thickness is only 9.7mm

For LCD TVs, such a large size can achieve a frame thickness of less than 1 cm. It can be said that Sharp has pushed the thickness of large-size LCD TVs to the extreme. In addition, Sharp's philosophy of thinning does not mean reducing product quality. It also rigorously selects modules based on strict technological standards and specifications, and is constantly pursuing technological improvements.

DTS2.0+ Dolby Sound

The unique all-bit signal enhancement technology reduces sound distortion generated by digital conversions with fully digital sound effects, producing a clear stereo effect, making the performance of subtle, subtle, and subtle sounds more subtle and providing the most realistic surround sound effects. As a must-have audio standard for Blu-ray HD, Sharp LCD-70TX85A TV supports up to 7.1-channel high-definition content decoding with DTS 2.0+digital out. The TV can directly play high-quality two-channel stereo, creating a rich sound field. Realistic, like being in a scene. The home theater system can also be connected to present an immersive 5.1 surround sound field.

Sharp LCD-70TX85A backside overall



Interface section

Sharp LCD-70TX85A TV interface is rich and comprehensive, and each interface is marked with a name to meet the daily needs of users.

Sharp LCD-70TX85A remote control (positive/side)

The remote control uses a minimalist, upright design that removes many keys that are not commonly used, and the body's ergonomic arc design makes the grip very comfortable and fits well with the palm of your hand.

System: Ali Yun OS system is intuitive and easy to operate

For smart TVs, the quality of the operating system is very important and directly determines whether the user can have a good operating experience. In order to comply with the operating habits of the Chinese people, Sharp first cooperated with Ali and carried the Ali YunOS for TV operating system (this is the system used by the nation's top-selling Tmall Box). It is mature, reliable, easy to use, and resourceful. People love YunOS. For TV system reasons. The actual test, intuitive and easy to operate, and this Sharp TV uses 64-bit 4-core professional TV chip, boot speed is only 10 seconds, the actual operation does not occur when the Caton phenomenon.

System main interface

The system adopts the traditional palace format horizontal scrolling interface design and is divided into sources, recommendations, TV dramas, movies, variety shows, children, 4K ultra clear, membership, shopping, and more ten characteristics of the plate, this design is more simple and intuitive, the user passes Scrolling left and right makes it easy to find what you want to watch.

Account login


Member activation

It is worth mentioning that in order to satisfy the user's better viewing experience, please purchase this Sharp TV and send it to Youku for 32 months. Register to login or log in directly with Taobao/Alipay account to receive membership and you can enjoy ad-free advertising. , enjoy high-definition picture quality, massive film library and other privileges, and membership rights are not limited to television, computers and mobile phones can enjoy at the same time.

System settings interface


Personal center

In the personal center, the movie content that the user has seen before can be found. The movie content system that the user has not watched is automatically saved in the personal center. When the user continues to watch, there is no need to search hard. Click to continue playing. And according to the processing of Alibaba Cloud's big data, we have also joined some recent hit TV shows, which are very human.

Ali TV Assistant

Ali TV Assistant is a mobile phone application specially designed for the Yun OS TV operating system. Users can simulate the remote control on the mobile phone to control the TV function. Aside from the traditional remote control, the photo, video and music in the projection phone are shared with everyone on the TV. Wonderful; also can intelligently identify the input status on the TV and automatically activate the assistant input status to complete the desired text input on the TV. Open the application interface of Ali TV Assistant scan code can be downloaded, very convenient.

Content: send 32 months film and television members want to imagine large

At present, consumers are tired of watching TV programs broadcast in front of TV shows every day. They are increasingly looking at the construction of smart TVs in terms of content. They hope to see the movies they want to watch at any time. Many joint venture brands have changed their previous negative attitudes towards content and have united with major video resource providers in the hope of catching up with the trend of the times and bringing better video and content experiences to consumers. In terms of content resources, Sharp TV has a large number of TV and Alibaba entertainment contents. The broadcast control platform is Aliyou's Youku Potato. This rich content can fully meet the needs of users. With free 32-month film and television members, almost everything you want to see can be found on this TV.

Movie main interface


Movie Center

In the actual experience, the author found that this Sharp LCD-70TX85A television video resources can almost be said to be full coverage, many hot movies can be found on this TV. Not only that, in terms of the movie interface, the classification of the left side of the TV is very detailed: popular recommendations, the latest online, super heroes, member theaters, hundred million box office, preemptive notice, high score must see, otaku favorite, etc., users can According to personal preferences, you don't have to look hard for a type of movie.

Most movie quality up to 4K Ultra HD


The hit movie "The Apostles"

Through the actual playback test of several movies, Sharp LCD-70TX85A TV is superior in the definition of film and television source. Basically, each work has ultra-clear and 4K source, the viewing process is very smooth, there is no obvious Caton, the viewing experience Very fun. It can be seen from the screen that the facial details of the characters on the screen can be well displayed, and the colors are not over-rendered and real.

TV drama main interface


TV show interface


The hit TV drama "The Smile Is Allure"

Domestically produced hit TV dramas "Smiling City", "Sparrow", "City of Fantasy", "Ablaze Every Step: Li", "Cannon God", etc. can all be found on this TV, opening each movie/TV series. At the same time, it also added video ratings and brief introductions. Through it, you can have a preliminary understanding of the quality of the movie before watching the movie, and on the right side, you will also add a list of featured videos and actors of the same genre type, and you can also To collect, full of humanity.

The hit TV drama "The Smile Is Allure"


Children Channel

Children are an eternal topic. In the Sharp TV, children's channels cover a wealth of video resources. It seems that Sharp does not only consider the feelings of adults, even children's needs are fully taken into account. The quality of resources in children's channels is still quite good, and most of them are in the form of illustrations and texts. At home, they can also effectively supplement knowledge. And you can set the child's birthday when you enter, the system will show the age-appropriate program with your baby's age.

TV Taobao

Since choosing to cooperate with Alibaba, of course, this part of shopping, TV Taobao is a new generation of TV e-commerce platform under the Alibaba Group, home has a television e-commerce platform that covers the nation's interactive TV user capabilities, to provide users with the best TV shopping experience Unlike the traditional TV shopping channel, TV Taobao brought a large amount of Taobao and Tmall products to the TV screen for the first time, allowing TV viewers to freely purchase millions of inexpensive products at their own convenience. Double 11 is coming soon. Let's enjoy a big screen shopping experience with your family!

application Center

The application center is equipped with a number of casual puzzle games, as well as screen detection, today's jokes, family recipes, Dreams and other more practical applications, movies and television shows tired friends may wish to enter the application center to download a small game to relax a bit.

Objective Instrument Test: Wide color gamut technology

In terms of color performance, Sharp LCD-70TX85A TV adopts a wide color gamut technology and adopts a wide color gamut of LED light-emitting phosphors to enhance more color saturation, bringing richer color expression, more natural colors, and more. Strong sense of presence. So how exactly does this Sharp LCD-70TX85A TV behave? Let's test it with objective equipment and verify it with objective data.

The instrument used in this test is the BM-7A luminance colorimeter produced by Topcon to measure the chromaticity coordinates of Sharp LCD-70TX85A TV in different colors, and calculate the contrast, color gamut, color temperature and color saturation according to the corresponding values. Draw the corresponding color profile and so on. Before carrying out this test, we first let the machine work normally for one hour and restore it to the factory mode. The entire test environment was performed in the darkroom.

Sharp LCD-70TX85A TV color gamut

From the data point of view, Sharp LCD-70TX85A TV's color gamut value reached 84.06%, color gamut coverage is far beyond the industry's standard color gamut coverage of 72% (NTSC1931), reaching the upper reaches of LCD TV products. From the actual display effect, the saturation of this screen has reached a very high level, and the color performance is quite outstanding. After calculating, this Sharp TV's contrast ratio reached 1689.2:1, which is very good. (Due to the test environment and other factors, the test value will have a certain deviation)

Local 4K image and video test

For such a 70-inch 4K TV, the quality of the performance should be the top priority, Sharp SDP currently the world's only 10 generation line of X-GEN super-crystal screen, using a unique patented optical transmission technology, precision Control the direction of deflection of liquid crystal molecules, with higher white brightness, deeper rich black and higher contrast, better light leakage control effect, with Sharp unique image quality enhancement and adjustment technology, with far more than the average domestic TV color And quality performance.

4K Picture Test 1


4K Picture Test 2

Like the original Sharp large-screen flagship, the Sharp 70TX85A TV is equipped with various advanced colors such as color temperature, white balance, and intelligent contrast enhancement, backlight control, and equipped with a smooth and smooth processing 200 technology to effectively alleviate the tailing phenomenon and clearly reproduce fast and dynamic scenes. It is indispensable to watch games and play games.

4K image test 3


4K picture test 4

4K picture test can be seen, this Sharp TV color performance is delicate, the details are well represented, the layering is stronger, the dark dark field does not completely disappear, the dark part of the details reflected in place, the bright part is not dazzling a feeling of. Overall performance is satisfactory.

4K video test 1

Mstar Morningstar this and Foxconn Technology Group also from Taiwan's business has long been the leader of the TV smart chip industry, almost all the latest large-screen high-end flagship TV chips are from here, Sharp LCD-70TX85A uses a customized latest MSD95V chip, with the latest strong ARM A72 architecture quad-core CPU and high-performance MaliT820 ​​three-core GPU, equipped with large 3G RAM and 16G mass flash memory, playing 4K video is very smooth and no stalling phenomenon.

4K video test 2


4K video test 3

Through the 4K video test on TV, we can see that Sharp's LCD-70TX85A TV's decoding capability is still very strong, it can better decode Ultra HD video. When the TV is playing 4K video, there is no obvious caton, and there is no obvious trailing phenomenon when displaying the dynamic picture. The night scene, the environment, the figures and other pictures are vivid and delicate, and the color accuracy is also very high. At the same time, in terms of picture quality, the animal feathers are shown to be nearly perfect and vivid, and the black field performs well without obvious light leakage.

Write to the end:

Today, more and more companies are ignoring the concern for the product itself, turning to play concepts and playing gimmicks. This is a great harm to the manufacturing industry. Until now, no Internet TV brand has left a mature and reliable image on the product side. Most of them are "packed goods." Sharp is a legendary brand in the TV field. The hardware R&D strength is by no means the same as the new Internet TV brand. YUN OS is also a very mature TV intelligent system that meets the needs of users in the new era and will also exert a powerful impact on the existing Internet TV brands.

"Father of Liquid Crystal" Sharp brought consumers this 70-inch 4K giant-screen TV during the Double Nine Eleventh, more Foxconn's world-class manufacturing process guarantee and consistently high standards of rigorous testing, 100 years of Sharp, a hundred years of credibility, again Create benchmarks for the industry's products, and use actual actions to call the industry to return to the belief that “products are king”.

Sharp LCD-70TX85A detailed parameters