In the future, 020 will be the king of smart home hardware

E-commerce has been developing in China for more than 10 years. Various models have been born - B2B, c2c, C2B, Alibaba, JD.com and No. 1 stores. The rapid rise of e-commerce groups has made the world see e-commerce in China. Even the miracles created by the world. In recent years, another e-commerce word has occupied people's perspective: 020.

020, simply put the combination of offline and online opportunities, making the Internet a commodity sales frontier, that is, through the online way to attract consumers, but the real consumer services or products must be experienced offline by consumers. With the continuous maturation of mode operation and the rapid development of the network, 020 has also developed into another mode - reverse 020 (Offline To Online), which uses offline information display channels (including two-dimensional Codes, etc.) and various offline promotion activities etc. lead the user online. It may then be wired back to offline to promote offline sales. Regardless of the online and offline online 020 model, as a new model of offline business and Internet integration, it has solved the e-commerce problem in the traditional industry to some extent.

This is a model full of light and stimuli. The future channel of smart hardware will surely be 020 mode.

First of all, a large potential consumer group of e-commerce can maximize the spread of product concepts and features, which will help bring the concept of intelligent hardware communication to the majority of consumer groups, thereby enhancing the awareness of the terminal and laying a foundation for brand building. basis.

Secondly, experience is the soul of intelligent hardware. The current status quo is that no matter whether it is a hot selling place in Beijing Zhongguancun, or in the lives of ordinary people, those high-tech products that have long been hot are hard to find. How to let the hardware intelligence go down the altar, and gradually realize civilians, online communication, offline experience consumption; or offline experience drainage, comprehensive choice of consumer online, will be a win-win path for businesses and consumers.

Finally, the Internet has solved the asymmetrical weaknesses of information exchanges between merchants and consumers and reduced the exchange costs and transaction costs of information. In addition, because the orders are generated online, each transaction can be traced, and the promotion effect is highly transparent, which can effectively satisfy consumers' experience and sharing needs.

Related companies in the industry are already in action. Google Glass intends to verify that the requirements for smart hardware must be “launched” have been met in succession in countries such as Gome and Suning. 360 portable WiFi, Kang Kang smart blood pressure meter, sugar nurses and many other smart hardware brands have entered the store and got a good sale online. Kang Kang smart blood pressure meter in cooperation with the selection of Suning stores, in the store in the Langfang area of ​​Suning offline experience, online purchase, in a short span of one weekend will directly drive Kang Kang intelligent blood pressure meter sales of nearly 100 units.

020 This Nuggets battle is destined to be absent. For smart home appliances, especially the smart home industry that has a connection with the traditional home furnishing industry, its future sales channels have become an undeniable trend toward e-commerce.