Mobile Browser into Mobile Terminal Main Battlefield

As one of the most important entrances for users to enter the mobile Internet, mobile browsers occupy a very important position in the mobile Internet industry chain. Mobile browser companies try to seize this important entrance. With the accelerated popularity of mobile Internet, the growth rate of mobile browser users will gradually increase. The competition among browsers will become increasingly fierce, and the mobile browser market will become a new battlefield for giants.

IE's dominance of PC browser has just begun in 2013. Microsoft's IE browser continues its good momentum of development and continues to sit steadily in the top spot. Since the end of August 2011, the share of IE browsers has been increasing, and this growth trend has been particularly evident in the second half of 2012. In January 2013, the IE market share exceeded 55% for the first time, reaching as high as 55.14%, and sat in the dominance of the browser industry. In this data, only IE 8 reached a market share of 23.54%, making it the most popular browser. However, the market share of IE 10 that was only available for 4 months exceeded 1%, reaching 1.57%. Obviously, in terms of market share, IE has left its opponents far behind, and from the fact that its market share exceeded 55% for the first time in January this year, it can be seen that its market share will continue to grow. .

Of course, in this data, the market share of other major browsers has also increased. Mozilla's popular Firefox browser ranks second with a market share of 19.94%. Google Chrome ranked third, with a market share of 17.48%. Opera also rose 0.04%, with a market share of 1.75%. Safari maintained a steady increase with a market share of 5.24%. It is puzzling that Chrome’s market share did not increase, falling from 18.04% to 17.48%. Some experts analyzed that the market share of IE browser continues to grow, which is inextricably linked with Microsoft’s absolute dominance in the PC market and its bundled model. IE is the default browser for the Windows operating system. After purchasing a new computer, users will be less likely to change their browsers, which in part promotes the growth of IE's market share.

Currently, IE 8 is still the most popular browser version of the Internet Explorer family, but IE 9 is gradually narrowing the gap with IE 8. Previously released data shows that IE 9 has a 21.67% share, and IE 6 is already Drop to 6%. IE 10 grew rapidly in the last month, with a market share of 1.57%. For IE 10 browsers, since Windows 7 users are already supported for downloading, it can be predicted that in the coming months, the proportion of IE 10 in the IE camp will inevitably be significantly improved.

The major browser companies have shifted their focus to the mobile terminal for several years. The growth rate of PC terminals has been maintained at several hundred million units per year. The Internet has become the most important means for people to obtain information. Well-known investors in Silicon Valley, Marc Andreessen, said that 20 years ago, we did not know how people use the Internet, nor do they know that mobile phones or tablet computers are also related to the Internet. Mobile is a brand new stage. Many products are reshaping. We are in the most innovative era since the 1990s. It can be seen that with the development of the mobile terminal market becoming increasingly perfect, the commercial warfare of the PC terminal has temporarily come to an end. Each major browser has gradually shifted its focus to the openness of mobile phone applications. It is believed that the mobile terminal will become the browser in the near future. The main battlefield of the battle.

Different from IE browser dominance in the PC field, on the mobile side, Apple’s Safari browser market share has remained the leading position, and after Google’s Android browser surpassed Opera Mini last year, the positions of the two have changed. Change: The current Android browser ranks second, Opera Mini ranks third. Also from Net Applications data, in January of this year, Safari mobile browser's market share is 61.0%, Android browser's share is 21.5%, Opera Mini only got 9.8% of the share; And IE browser is only ranked fifth .

In terms of mobile terminals, Safari is a worthy king. In February 2013, Safari accounted for 55.4% of mobile browser traffic, and its share in January was 61%. It is worth noting that the position of the Android browser has become increasingly stable, ranking second only to Safari. Opera mini, despite its declining trend last year, saw a significant increase at the end of last year, maintaining a market share of around 10%. In addition, IE’s position in the mobile market has also changed. At the end of 2012, IE reached a market share of over 1% for the first time. In February 2013, it reached 1.58%, compared to the past few months. Steady growth. Although this change is minimal, but it is undeniable that this shows its strong growth momentum, compared with the past, 1% of the market share also reflects the Windows Phone has achieved some results.

Changes in mobile devices or the browser market With the declining popularity of traditional PCs and the rapid growth in the number of mobile device users such as smartphones and tablets, it is inevitable that mobile devices will become the mainstream consumer of the market. According to the latest data, 71.2% of China's mobile browser users accounted for nearly 60% of mobile browsers during fragmented hours, and 59.2% of mobile browser users spent an average of 1 hour online. It can be seen that more and more users are gradually “storing” personal information, living learning habits, etc. on the mobile browser. In this context, mobile browsers have become a new battlefield for giants.

At present, mobile browsers are on the eve of change. The homogenization of the mobile browser market is widespread and competition is still in the whitening stage. However, the vendors have not stopped exploring. This exploration process will inevitably promote the development of the mobile Internet, or trigger changes in the entire browser market, but in the end The beneficiaries are still vast numbers of users.

According to the 2012 China Mobile Browser Market Analysis Report, the mobile QQ browser ranks only second with 27.5%, which is a significant gap from the UC browser's 64.7%. However, with the addition of European friends, traditional UC, QQ and other mobile browsers will usher in new competitors. Qihoo 360 officials also said that this year will recruit hundreds of technical staff, focusing on the development of mobile browsers, cloud and mobile search capabilities. Maxthon has launched Maxthon Cloud Browser RC2. In the words of people in the industry, "The battle for mobile browsers has gradually entered the stage of the dispute between the ecological chain and the platform. It challenges the integration capabilities of enterprises. The most important one is funds and resources."

In the next development process, it will be a period of great development and great changes in the mobile browser market. To get the mobile world, only the products with clear market positioning, large-scale user base and mature business model can be invincible in the market. For mobile browser vendors, 2013 will be a fast-changing "gamble"; for users, the choice of mobile browser will be more diversified, and experience will be more abundant.