April Domestic Notebook Market Report

In April, the number of products sold in the Chinese notebook computer market reached 3,172 models, an increase of 143 models over the previous month, of which the number of Superbook products was 366, an increase of 30 models over the previous month. According to the rankings of the attention ratios of various brands, the overall attention pattern of the notebook market this month is basically stable, and the rankings of the top four brands concerned about the brand have not changed, followed by Lenovo, Asus, Hewlett-Packard and Dell.

Report points:

• Brand focus: Lenovo led the brand watch with 28.1% market share, followed by Asus, Hewlett-Packard, and Dell; Shenzhou exceeded Acer in fifth, and Samsung and Sony were ranked interchangeably.

• Product Focus: Lenovo has six products on the list, among which the Lenovo Y400N-ISE has the highest percentage of users with a 2.7% interest rate. It has become the most important laptop product for users; Shenzhou has two products on the list.

• Analysis of price segment: The proportion of high-priced products has increased, of which, the proportion of product price in the price segment above 6,000 yuan has risen by 3.3 percentage points; the number of products sold in the price range of 3000-3999 yuan has been the most.

• Product feature structure: Products equipped with Intel Core i5 3G series CPUs occupy nearly 50% of the market's attention; 4GB of pre-installed memory products occupy the market's mainstream; core card products have increased attention.

First, the brand attention pattern

• Lenovo’s top brand watch list The ZDC’s statistics show that in April 2013, Lenovo took the lead in brand awareness by 28.1%, becoming the brand most concerned by consumers. Asus and Hewlett-Packard ranked second and third respectively, with market share of 14.0% and 11.5% respectively. Market share of other brands is not more than 10%.

• The rankings of the top four brands remained stable Compared with the previous month, the overall brand pattern of the Chinese notebook computer market this month was relatively stable. The top four rankings did not change, followed by Lenovo, Asus, Hewlett-Packard and Dell. From the perspective of changes in the proportion of concern, HP and Dell both rose slightly, while Lenovo and Asustek declined slightly.

Shenzhou’s focus this month rose by 0.2 percentage points from the previous month, ranking fifth ahead of Acer. Samsung and Sony's rankings were swapped and ranked eighth and ninth respectively.

Second, product attention to the pattern

(1) Popular Models of Product • Lenovo Y400N-ISE Most Attention Product Focus On the rankings, Lenovo swept the top two in the list, among which Lenovo Y400N-ISE won the top spot with a 2.7% attention ratio and became the user's most concerned notebook. Computer products, Lenovo Y480N-IFI ranked second with 1.7%. The Asus VivoBook S400EI3317CA (4GB/500GB/SSD) ranks third, with a 1.3% focus.

• Lenovo's six products entered the top ten. From the perspective of the brand sources of the products on the list, Lenovo has six products on the list and has become the brand with the largest number of products on the list; Shenzhou has two products on the list; the other two products come from Asus and Toshiba.

• Most of the 14-inch screen products are based on the specific parameters of the products. Among the ten products on the list, the screen size is 14 inches and the number of products is as many as six, and the top three are occupied. The products with 14-inch screen are more visible. User attention; In addition, there are two screens for the 15.6-inch screen and one for the 13.3-inch and 12.5-inch screens.

From the CPU model, the ten products on the list all use Intel's Ivy Bridge architecture processor. Among them, the number of products using i5 series processors is five, and the products using i7 series and i3 series processors are three and two models respectively.

(II) Product price segment • Product popularity rose above 6,000 yuan Compared with March, the proportion of attention paid to the price segment of products over 6,000 yuan in China’s notebook computer market in April 2013 increased by 3.3 percentage points, among which, 6000-7999 The proportion of attention in the yuan price segment rose by 1.8 percentage points to 18.0%, a larger increase. The proportions of the products in the price range of 3000-3999 yuan, 4000-4999 yuan, and 5000-5999 yuan have declined to varying degrees from the previous month.

• The maximum ZDC statistics for commercially available products in the price range of RMB 3000-3,999 showed that in April 2013, there were a total of 3,172 products sold in the Chinese notebook computer market, an increase of 143 over the previous month. Among them, the number of products in the price range of 3000-3999 yuan is the highest, reaching 752; followed by the price segment of 4000-4999 yuan, the number of products is 691; the number of products in other price segments does not exceed 400 models.

(III) Structure of Product Features 1. Product Types • Ultrabooks are more concerned by the market In the laptop market in April 2013, the number of Ultrabook products was 366, an increase of 30 over the previous month. The number of products sold by Superbooks is only 11.5% of the total number of notebooks, but its market share is not low, reaching 22.7%, which is much higher than its number.

2. Processor series • Intel Core i5 3rd generation series are favored In terms of the processors used in the products, the Intel Core i5 3rd generation series accounted for nearly 50% of the market's attention and the proportion of attention was 46.3%. The Intel Core i7 3 generation series and the Intel Core i3 3 generation series are respectively focused on 18.9% and 11.7%.

3. Memory capacity • Pre-installed 4GB memory The most popular ZDC statistical data show that in April 2013, China’s notebook computer market, the product with a memory capacity of 4GB was the most popular among consumers, and the ratio of interest was over 60%, reaching 65.2%. . The proportion of products with a memory capacity of 2GB is 21.9%. Products with a memory capacity of 8GB and 16GB respectively accounted for 10.6% and 1.1% of market share.

4. Hard Disk Capacity • 500GB Hard Drive Product Concern Declined In the notebook computer market in April 2013, the focus of hard disk capacity of 500GB products declined slightly, and the percentage of attention was slightly decreased by 0.5% from the previous month to 41.1%. At the same time, the proportion of concerns about 1TB hard drive capacity products increased by 0.3 percentage points from the previous month.

4. Hard Disk Capacity • 500GB Hard Drive Product Concern Declined In the notebook computer market in April 2013, the focus of hard disk capacity of 500GB products declined slightly, and the percentage of attention was slightly decreased by 0.5% from the previous month to 41.1%. At the same time, the proportion of concerns about 1TB hard drive capacity products increased by 0.3 percentage points from the previous month.

6, graphics card type • Core card product attention rose 2.9%

In April 2013, China’s notebook computer market was dominated by more than 40% of the market’s share of products with discrete graphics. The percentage of attention was 42.9%, but fell by 3.7 percentage points from the previous month. The percentage of products with dual graphics cards is 29.8%, which is basically the same as last month. This month's share of core video card products has increased significantly, from 21.4% last month to 24.3% this month, an increase of 2.9 percentage points.