MIC: Nearly 50% of smartphones sell for under $300 in 2016

The MIC has released the communications industry survey report a few days ago. It is estimated that in 2011, global LTE users will reach 7 million. By 2015, under the trend of TDD-LTE promoted by FDD-LTE in Europe and the United States, and promoted by China, India and other countries, The growth of overall LTE subscribers grew to 240 million, accounting for approximately 3.3% of global mobile subscribers.

In addition, in 2011, the number of global mobile phone users reached 6 billion, of which Smart Phone users (accumulative users) accounted for about 14%, and the other 86% were still non-Smart Phone users. Therefore, the main force of users was promoted to target emerging markets such as Asia Pacific, Middle East, Africa and other regions. The low-to-medium-size products estimated to be less than US$300 in 2012 accounted for only about 17% of the Smartphone sales, but the products under US$300 in 2016 will account for nearly 50% of the total. Android is expected to have an overwhelming market share of over 80%. The future development of emerging markets, Nokia, Samsung, ZTE, Huawei and other companies will be the main focus of observation.

The growth of networked devices has rapidly been driven by factors such as digitization, HDTV, and broadband penetration, and the proportion of connected devices has continued to increase. MIC said that the proportion of connected TVs in 2011 is about 26%, and it is estimated that in 2015, it will exceed 50%. New entrants such as Google, Lenovo, and Microsoft are also actively entering the market. In the concept of TV Everywhere, a cloud of multiple firefly and the use of behavior fermentation, the importance of platform selection will be the key to consider the priority, multi-platform platform will be able to grip users with good user experience, integration of diverse device content, making 2012 Years of establishing or joining multiple firefighting platforms have become a major development focus for various industry players.

OTT application drives Hybrid STB growth in wired communications. MIC said that under the influence of OTT, operators are trying to attract subscribers and reduce churn. Digital TV services have started to combine broadcast services with web applications to enhance service appeal. Through (a) the hybrid STBs that combine more than two signals; (b) the cloud provides OTT services, which are accessed online via wired or wireless broadband (based on Wi-Fi); (c) consumer home set-top boxes convert RF to IP signals accelerate the popularity of multi-screen TV Everywhere services. Among them, the growth potential of the shipping device with Mode I is the highest, and the proportion of Hybrid STB will increase from 10% in 2011 to 30% in 2015.

VoW led Wi-Fi forces to continue to expand Wi-Fi shipments and continued to grow. It continues to expand in the area of ​​technology applications. Video over Wi-Fi (VoW) will be one of the highlights of 2012. More broadband service providers and OTT operators are Send and share audio and video content over Wi-Fi, including 802.11n multi-antenna and dual-band (Concurrent) transmission architectures, and two next-generation Wi-Fi standards for 802.11ac and 802.11ad standards. Bring more related topics to the Wi-Fi industry in VoW applications. Worldwide shipments of Wi-Fi chips officially reached 1 billion in 2011. With the introduction of more new wireless applications, such as smart grids and medical care, it is expected to reach 1.8 billion in 2015.

Enhancing user experience to boost Wi-Fi Hotspot demand growth MIC pointed out that the demand for Wi-Fi outdoor hotspots will increase in 2012. As mobile operators promote high-speed 4G networks to accompany more mobile devices, data traffic will increase. With the enormous load on the station, Wi-Fi Hotspot can relieve mobile data traffic in specific areas, maintain network quality, and improve user experience. As a result, mobile operators will continue to heat their demand from the second half of 2011, and outdoor hotspot shipments will show a significant growth trend from 2012, reaching 5 million units by 2015, 3.5 times more than in 2011.

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