According to market research firm IHS Technology, China's smartphone market reached 99 million mobile phone shipments in the first quarter of 2015, while Meizu entered the top 10 (4% share) for the first time, ahead of the established manufacturer ZTE. Before that, Meizu’s estimated shipments this year were 20 million units. The shipments in the second half of the year will be even more severe, and Meizu is currently planning to deploy 3-4 new products, including the next generation of the MX series (named MX5?) and the new series of Charm Blue.
In addition to shipments, the Meizu software system has also exploded. According to the official Meizu official, in the third-party system based on Android customization, the market share of Meizu Flyme OS is currently ranked second in the domestic market, and there is a trend of rapid growth. At present, the number of users of the Flyme system has exceeded tens of millions. The further expansion of Meizu products is expected to further increase its share.
Yang Yan, vice president of Meizu, also revealed the next stage of Flyme's information, including the upcoming Flyme Powered by Android 5.0 version, and the future plans and developments of Flyme, which will be Meizu under the interview. One stage is the biggest investment in addition to hardware products.
The design style is basically the same, perfecting and optimizing the details, stability and smoothness are the highlights
Although the current version of Flyme 4.5 based on Android 5.0 has not been officially announced, there are already many Meizu products that can participate in the beta upgrade, including Meizu MX4, MX4 Pro, etc. According to our previous experience, the new Flyme 4.5 is in the system interface. There hasn't been much change in the style of icons and designs. Yang Yan also confirmed this. The maturity of the industry has made the difference between Flyme and other third-party systems smaller, and the mature Flyme software has not changed in the general direction, but is optimized in terms of details, the biggest highlight. The stability and fluency are greatly improved, and the experience of Flyme 4.4 will be further improved.
In addition, since the bottom layer of Android 5.0 has fully supported 64-bit code, Flyme 4.5 will be fully adapted on this basis, and later development and optimization will be based on 64-bit. As for the update and optimization of old products, In progress, after all, the previous products are 32-bit structure, and everyone cares about the time of upgrading the old models such as MX2 and MX3. Yang Yan said that there is no problem in this year.
Regarding the concerns of Flyme Power by YunOS and Powered by Android, Yang Yan said that the difference between the two will become smaller and smaller in the future. It will be difficult for ordinary users to find the difference between the two. For example, the YunOS version has also been canceled. Ali's card-style life entrance, and strive to achieve the same experience with the Android version. However, considering the strategic issues, the two lines will continue to be parallel in the future, but they may not be treated differently in terms of attributes.
As for the attributes of Meizu's next-generation products, Yang Yan also has no intention to disclose that Meizu's upcoming products will use 64-bit processors and perfectly match Flyme 4.5. Lenovo's current 64-bit architecture chip is likely to be MT6795, MT6753 or Qualcomm Snapdragon 620/618. Considering the current relationship between Meizu and MediaTek, the possibility of the former is very high.
Flyme's open plan is still in progress, and will soon support Xiaomi's mobile phone, which will be further expanded.
Since Meizu opened up the Flyme system, the issue of adapting to Flyme has become a concern. Whether Flyme can successfully replicate MIUI as a new fever system is favored by many people in the industry, but as far as the current situation is concerned, Flyme's Open plan is obviously still in its infancy, and the officially available adaptable models are relatively old. The update iteration cycle is longer. Compared to Xiaomi's officially released Patch ROM tool for MIUI, Meizu is still facing a lot of soft power.
However, Yang Yan said that the Flyme open plan is part of the Meizu ecosystem and is still in progress. The Meizu software team has completed the adaptation of the Xiaomi series of mobile phones and is expected to be online in the near future. The increase in follow-up models is currently underway, but this part may be a process of accumulation due to the need to involve structural adjustments in the relevant software components. So if a third-party phone works with Flyme, it may take a long time.
In addition, according to the official data of Meizu, Meizu’s engineering team last year was about 200 people. Due to the expansion of the group, Meizu’s current software team showed a 3 to 4 times expansion, although the official did not give relevant data. According to industry insiders, the team of about 1,000 people is still true.
The Flyme system puts a lot of manpower into network communication, and different hardware platforms put a lot of pressure on Meizu.
Meizu is born from the product, and basically relies on upstream chip manufacturers for hardware. This year, the hardware part of Meizu products entered a diversified development pattern, from the simple Samsung (Exynos) chip to the status of MediaTek (MTK) and Qualcomm in parallel, and launched the first telecom product Charm Blue Note, and the Flyme system. The optimization is obviously not once and for all. The Meizu software team is not consistent with the improvement and optimization of different hardware platforms, and this has brought great pressure to the Meizu software that is in a rush.
According to Yang Yan, the biggest part of the Flyme system is the communication part, which seems to explain the problem of Meizu’s previous “signal doorâ€, and this situation is even more severe after joining MediaTek and Qualcomm camp. The product was almost blank for Meizu, and the relationship between Meizu and Qualcomm is still ambiguous, and Qualcomm is halfway through the communication network. The optimization of the network is obviously the most troublesome thing for Meizu in the next stage.
In addition, the first time to join the fingerprint technology, Sony tens of millions of pixels, HiFi sound quality and other aspects of optimization is also the focus of Meizu's future, and with the continued increase in hardware platform differentiation, Meizu will be long-term preparation in this regard.
Meizu's system software is available in scale, with hardware and platform as the core, providing content services and distribution channels.
Flyme has been through for three years now, and the biggest achievement of the three years of exploration is that Meizu has successfully explored a successful software model, which is based on the huge user population of Meizu, providing products and hardware as a platform. With the service, we have successfully created a diversified distribution channel, which in turn brings a huge amount of traffic to third-party partners, which is the most important reason for many brands to build their own systems.
With the estimation of Meizu's 20 million sales target, this is obviously a huge market for third-party partners. This is another viable alternative to Xiaomi MIUI. At present, Meizu has already opened up the intercommunication with Sina, LeTV, Sohu, Ali and other network giants. It is not difficult to understand the strategy of Ali’s huge investment in Meizu. Road.
After the interview, Yang Yan also told us that on May 18, Meizu will hold a press conference, during which Meizu will make a detailed interpretation of the next stage of Meizu’s strategy and product positioning, which coincides with this time. On the occasion of the half-year of Meizu “Charm Blue†brand, Meizu’s capital operation this year can be described as a wind and water, and whether it can create more sales and open up more connected channels, Meizu will have more pressure in the second half of the year. .
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