Shanghai Huangpu River Captain No. 6 - Sansi outdoor full color led display
All along, whether it is installed in the buildings buildings, commercial centers, or roads, overhead bridges, led display screen outdoor advertising only limited land expansion, few marine applications running in rivers and lakes, thus creating a ship advertising LED display Great gap in the market. The improvement in performance and reliability of LED displays has made it possible to fill this market. The LED display has extremely high brightness and automatic brightness adjustment function, which can ensure that the advertising content can be effectively transmitted even within a few kilometers, which is the primary basis for outdoor advertising to settle on the ship. Compared with the ordinary environment, when applied to ships in waters, the display screen needs a higher degree of protection to prevent irreversible damage due to moisture, salt and high temperature erosion, plus good ventilation and heat dissipation, so that the LED display 7 ×24 hours to keep the post.
Haitian Century Cruises - Sansi Outdoor Full Color LED Display
The waters that the ship walks through have a unique outdoor advertising advantage compared to the land of the building. First of all, there is no obstruction in the waters, and the horizon is more developed. It will not cause waste of advertising resources due to building obstruction. Moreover, ships can go to multiple places and expand the scope of information dissemination. Secondly, ship advertisements are limited by the number of ships. They are more recognizable in the whole waters and easier to achieve large-screen display. They have unique strategic investment value. Once again, rivers, lakes and seas are mostly tourist attractions. Ship routes or mooring docks are mostly places where tourists gather, with dense crowds and a wide advertising audience.
In addition to the above two points, the continuous fermentation of the cruise tourism market has also spawned the LED display application for ship advertising. It is reported that domestic travel brands such as Tuniu, Ctrip, and Mama have launched cruise cruises and opened a number of tourist routes to Japan, South Korea, Southeast Asia and the Americas. Cruise tourism is becoming more and more popular. As a mobile advertising carrier, the advertising effect is particularly good.
Although the marine application LED display has broad prospects, but because many manufacturers' technical processes can not be achieved, it has not been fully rolled out in China at present, but some manufacturers with relatively strong technical strength have gradually tested the industry and have achieved good results. As early as 2006, Shanghai Sansi and the first domestic advertising ship "Captain No. 6" created a nearly 200 square meter ship screen that shines on the Huangpu River.
Mountain darkly, vista. It is believed that with the continuous recovery of technical problems, huge market space will attract more and more LED display companies to enter the field of ship screen applications.
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