Huati Lighting: The creator of the concept of "cultural custom lighting"

[Text|High-tech LED reporter Luo Shenghua] "I don't know fire in early spring," Danling County, Meishan City, Sichuan Province, has formed one of the country's largest production bases of high-quality orange orange "unknown fire" due to its topography and climate. The reputation of the hometown of orange.

Sichuan Yanzimei Expressway Danling entrance and exit to the Yingbin Avenue in the main city, a row of street lights with "I don't know fire" orange orange as a design element is particularly attractive. The golden orange stalk of the main body of the street lamp is equipped with a decorative light source to connect the functional light source of the citrus fruit, which makes the abstract citrus outline at night more vivid. The uniqueness of the lamp type also becomes the landmark landscape of the local orange orange culture.

"Street lights not only have the function of lighting, but also reflect the culture of the city and the character of the city." Wang Xiaoyu, vice president and marketing director of Sichuan Huati Lighting, told the reporter.


As the largest provider of urban lighting system solutions in the west, Huati Lighting has a history of more than 20 years. The application cases have covered the provinces of Southwest China (Yunnan, Guizhou, Sichuan, Chongqing) and extended to Shaanxi, Anhui, Shandong, and Guangxi. , Fujian, Zhejiang and other regions in the northwest, south China, and East China.

"In recent years, LED lighting competition is fierce, and the competition in the street lamp industry is equally fierce. However, there are not many companies in China that have integrated solutions for design, R&D, manufacturing, construction and operation, so the overall market environment is not bad." Wang Xiaoyu said .

As far as urban public lighting, especially public landscape lighting, in addition to the requirements for the lighting effect of the lamps, the aesthetics of the lamp body is also important. The same type of lamp, the same as the original light, if the design can be unique, not only allows the people to stop, more can attract the attention of customers, so households and businesses have a good return.

It is understood that Huati Lighting's sales last year exceeded 400 million, and only the cultural custom lamp types such as Magnolia, Furong Zhonghua, Ginkgo, and Shenhui in the cultural lighting product line sold more than 10,000 sets per year. These lamps are beautifully shaped and are ideal for use on the city's Welcome Avenue or large squares, making them one of the company's representative products. Of course, a large number of imitation products have appeared on the market in recent years. Here, we hope that the peers will advocate innovation and respect intellectual property rights.

In 2015, while maintaining its existing design and technology advantages, Huati Lighting is keeping up with the requirements of the times and adopting the Internet + smart lighting system solution to upgrade its products.

The first and foremost point is to improve the light source and control of the product. It is understood that due to changes in market demand, the LED street light source independently researched and developed by the company has accounted for 70% of the total sales of light sources. In 2014, the proportion of LED street light source products was only 30%, and the growth was quite rapid.


At the same time, smart lighting is a development trend. In all kinds of exhibitions at the moment, Huati Lighting also actively demonstrated its newly developed Internet + smart street lighting products. It is understood that the product has been effectively deepened in the existing functions, the lamp is equipped with sensors and cameras, with security, detection and early warning functions. At the same time, the lamps can also be connected to the Internet via WIFI. In the densely populated areas, smart street lights can issue timely warnings in case of dangerous accidents such as stepping on.

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