Big data is not a virtual concept. It is rewriting the “playing method†of the home appliance industry and is one of the key words for the upcoming 2016 home appliance industry.
On December 22, the White Paper on China's Smart Home Big Data Industrialization, published by Aowei Cloud, predicts that by 2020, the ecological output value of smart home appliances will reach 1 trillion, and the smart terminal will have a market scale of 800 billion yuan. Among them, the penetration rate of smart TV reached 93%, and the penetration rate of smart washing machines, smart refrigerators and smart air conditioners reached 45%, 38% and 55% respectively.
Since the launch of the smart home strategy by Haier, Midea, TCL and other home appliance giants in 2014, smart homes still seem to be “thundering and rainingâ€. As Yu Weixing, chairman of Avi Cloud (AVC), said, not hitting users' pain points and lacking unified standards is the two major obstacles to the industrialization of smart homes. Big data will be one of the keys to open a smart home.
The movement of capital is the best proof. On the same day, Leyi Capital and Aowei Cloud Network (AVC) jointly launched the Big Data Industry Fund, with the first phase amounting to 100 million yuan. Cai Jingzhong, a partner of Leyi Capital, told the author that the 100 million yuan is mainly used to help Aowei improve the big data industry chain, focusing on “deep digging†smart home big data and “widening†big data in other fields such as medical care; Some seed companies participate in investment, and can be acquired by Orvieto Cloud when they are mature.
Big data will bring three aspects to the smart family.
The first is the change in the value of products and applications. Smart products will become the gateway to services and change people's lives. Like the 9 Yang Soymilk, all will be networked next year, and nutritional recipes can be recommended according to user habits.
Second is the restructuring of management and profit models. The “Happy Network†jointly invested by TCL, Changhong, Broadband Capital and Tencent will sign a strategic cooperation agreement with CCTV-Sofurui on December 21, and the two parties will jointly build a smart TV big data platform. Wu Shenggang, general manager of Huan.com, said that traditional TV ratings and smart TV ratings will be opened, and traditional TV commercials will gradually migrate to smart TV ads in the future. Because of the smart TV, the precise delivery of personalized advertising can be achieved. "Huaiwang's smart TV user data will be connected with Tencent WeChat's user data." As long as the WeChat red envelope is sent for three weeks on the TV, one mobile phone can be bundled with the TV. "I don't just understand what users see on TV, but also see his emotions, which will have tremendous value."
The third is from product innovation to ecological innovation. Xie Hui, deputy general manager of Samsung Electronics' Greater China Life Electrical Appliances Division, said that Big Data has played a role in the operation of Samsung's home appliances, including product innovation, brand building and supply chain management. "The manufacturing, retail and service industries of home appliances will all benefit from the use of big data." Therefore, the implementation of Samsung's IoT strategy is to establish an IoT ecosystem. By 2020, all Samsung terminals will be 100% connected. Second, open systems will be adopted. Samsung has joined many alliances. Third, the developer community has been created. The content service is enriched; the fourth is cross-border cooperation with the automotive, residential, medical and other industries. In short, the era of big data will bring new opportunities and challenges to the home appliance industry.
Internet giants such as Alibaba, Tencent, Baidu, etc. are also laying out the ecology of smart families and actively mining the “gold mine†of smart family big data. In the face of giants, home appliance companies will not completely lose their initiative. Qiu Dongxiao, director of the Tsinghua Data Innovation Base and deputy secretary-general of the Tsinghua Big Data Industry Association, believes that "big data" is not much, whether it is helpful to the business.
Therefore, everyone can share and share a piece of cake. The original Ovi, which is doing research and consulting on the home appliance market, is transforming into a smart home big data service provider, hoping to help home appliance companies to better play the value of big data in their operations.
The experience of the assistant president of Ovi Cloud Network, Han Wei, is "to subvert small scenes with big data." He cited three application scenarios: one is to subvert the way to find ideas. In the past, market planners sought creativity to research 3,000 samples and spent two months at a cost of 1 million yuan. The solution for big data is to collect 90,000 information records, spend 6 working days, and cost 50,000 yuan to analyze Users hurt and create new ideas.
The second is to subvert the way to control prices. In the past, it was difficult to predict the effects and risks of competitors' price reduction actions. The big data solution is to decide whether to follow the price cuts and how to cut prices through the transaction information base, price elasticity analysis model and commodity price linkage linkage model. The risk of decision-making has dropped significantly.
The third is to subvert the way product evaluation. In the past, the products were not given to the public, and the public and the public were reasonable. The big data solution was to evaluate the leading position in similar products through the commodity information database and product competitiveness evaluation model, and to make sales forecasts. To avoid blind production.
In the era of big data, the “playing method†of the home appliance industry has changed. Are you ready?
-
High light transmittance, uniform mixing effect.
- High performance LED chip of international class brand.
- Multi - layer protection ensures a more reliable waterproof performance of lamps.
- Simple support installation for a wider installation environment.
- Aluminum alloy bottom structure, surface oxidation treatment, polymer resin package, PC outer cover, use safer;It's more waterproof and durable.The appearance is smooth and beautiful.
Led Clearance Light,Led Clearance Lights,Led Clearance Light Bulbs,Led Clearance Light Bar
Jiangsu chengxu Electric Group Co., Ltd , https://www.satislighting.com