At the 2010 National Business Work Conference held last month, Minister of Commerce Chen Deming made it clear that the trade-in of old appliances will be appropriately increased in 2011, but the specific type of product added was not disclosed.
In June 2009, the country took the lead in launching home appliances replacement in 9 pilot provinces and cities such as Guangdong. Consumers with local accounts purchased color TVs, refrigerators, washing machines, air conditioners, computers, etc., and received subsidies of no more than 10% of sales price. For the majority of farmers, although they can enjoy preferential policies for home appliances to the countryside, there are also trade-for-new needs. The so-called multiple choices provide more convenient points, and rural old household appliances also need a brighter way out.
In view of the fact that large appliances have all been finalists, the new varieties are likely to be produced in mobile phones, water heaters, rice cookers, microwave ovens, induction cookers, etc. The reporters from the Southern Rural News reporter visited 30 farmers in the province randomly. Who is the star?
Demand for huge consumer demand for mobile phones: ★★★★☆
Finalist Index: ★★★★☆
“Our family has almost one staff. After a period of time, I feel that the style and function cannot keep up. I would like to change it.†said a peasant brother in Yun’an County, Yunfu County. During the interview, the number of people who think that mobile phones should join trade-in is the most.
In rural areas, mobile phones have become an important channel for farmers to understand information. There may be no computers at home and no Internet access, but through the mobile phone network, farmers are aware of things in the fields or in the forest, and mobile phones have also entered the first batch of products in the countryside.
According to statistics, in the first half of 2010, the sales volume of the Chinese mobile phone market reached 114.187 million units, equivalent to 1 in 13 people in the country buying new mobile phones.
According to Liu Baochun, secretary-general of the Guangdong Communications Industry Association, the mobile phone ownership rate in Guangdong has reached 98%.
At present, the mobile phone's consumption cycle is about 2-3 years. Some people who are pursuing the trend are changing every year. With the deepening of consumers' understanding of 3G services and smart phones, a round of sales will start.
However, the huge consumer demand leads to the problem of handling the old mobile phones. On the one hand, mobile phone parts and batteries contain a large amount of toxic heavy metals and chemical substances, which pose a great threat to the environment and human health.
On the other hand, due to the lack of formal recycling channels, waste mobile phones have been refurbished and sold by unscrupulous merchants after they have flown into the secondary market, posing a security risk.
From December 2009 to March 2010, relevant industry associations in Guangdong had jointly organized mobile phone trade-in activities with the three major operators.
Comprehensive consumer demand and social benefits, mobile phones included in the appliance trade-in replacement teams are very loud.
Water heater is facing upgrading demand index: ★ ★ ★ ★ ☆
Finalist index: ★★★☆☆
“There are many rural (gas) water heaters, but the big drawback is that when the water pressure is low, it cannot be fired, and the gas price is also expensive.†Jieyang peasant lamented.
Water heaters have entered Chinese homes since the 1980s and have expanded from gas-fired to electricity and solar energy. In 2003, survey data from the China Household Appliances Market Research and Research Group showed that the penetration rate of water heaters in urban households in China is basically stable at around 70%, and more and more rural households are also using them. In 2009, water heaters were formally incorporated into home appliances. Township area.
The upgrading of gas water heaters should first be based on safety considerations. According to different gas sources, their service life is generally 6-8 years. However, overage service is more likely to happen. Every year in the winter, gas poisoning cases occur due to incorrect use of water heaters.
For the sake of safety, the state banned the sale of direct-flow water heaters in 2000. However, due to the relatively low prices, shopping malls in villages and towns in towns and villages are still on the same track. Wanhui Water Heater Minister Li Huizhen said that the water heater has been used for a long time, components will be aging, affecting the thermal efficiency, not only energy saving and environmental protection, but also causing consumer inconvenience and insecurity. Secondly, it is necessary to meet the need for the transformation of gas sources. Some cities are carrying out pipeline gas replacement work, and the original burning appliances need to be rebuilt or updated. In addition, the construction of the rural water pipe network is not perfect, and the low water pressure and other factors have prompted the need to replace new technology water heaters.
Although it has not yet been incorporated into the national regular exchange for the regular army, the old version of the water heater of the enterprise version has already been put into rotation. Well-known brands such as Haier, Wanhe, and Wanjiale have successively reduced or exempted material fees or discounts.
An interview with the reporter found that after the demand for hot water heaters followed by mobile phones, the existence of many factors increased the possibility of water heater expansion and replacement.
Microwave oven penetration rate in rural areas with low demand index: ★★★☆☆
Finalist Index: ★★☆☆☆
Since microwave ovens began to enter Chinese families in the 1990s, after more than a decade of development, prices have dropped from the first one or two thousand yuan to three or four hundred dollars, allowing microwave ovens to enter the homes of ordinary people. According to the survey data of the Household Electrical Appliances Research Group of the Institute of Market Economy of the State Council Development Research Center, as of the end of June 2005, the average number of microwave ovens per 100 households in urban households in China was 46.6, and the proportion of first-tier cities was even higher.
However, in rural areas, the popularity of microwave ovens is still long. Suning Appliance's "China Rural Household Appliances Consumption Survey 2009" pointed out that the number of microwave oven products in the rural market is only 10.9 units. Shaoguan, a peasant's brother, said that the microwave oven has many functions. He recently tried to buy one, and the subsidy would be even better.
With the improvement of people’s cognitive level, microwave ovens are no longer limited to thawing and heating, and many cooking ideas can be achieved through microwave ovens. In addition, the average unit price of microwave ovens is higher than rice cookers, induction cookers, etc. The value of subsidies is relatively large.
Electric Cooker Household Electrical Appliance Demand Index: ★★★★★
Finalist Index: ★★☆☆☆
Cooking rice with rice cookers is fast, convenient, and safe. Regardless of the usage rate in cities and rural areas, rice cookers have the distinction of “salted fish cabbage†and “afesi stew bellyâ€. The average mechanical rice cooker only needs tens to one. Two hundred yuan, and microcomputer-controlled smart rice cookers can be as high as several thousand dollars.
Although smart rice cookers have a better cooking taste and have many functions such as appointment timing, porridge, soup, etc., at present, Chinese families still mainly use mechanical rice cookers. If traditional rice cookers are not upgraded, the subsidy has limited charm.
The promotion of smart rice cookers is difficult. Apart from the low level of understanding of consumers, the electric pressure cookers that are steamed, boiled, steamed, and stewed are a big rival. It makes ordinary people become big chefs and grab rice cookers. A lot of limelight.
Induction Cooker Popularity High Demand Index: ★★★☆☆
Finalist Index: ★★☆☆☆
“Induction cookers are used nowadays. Once in the winter, they will be used to beat the sideburners. Subsidy is good.†said a farmer in Guangzhou with joy.
In recent years, the Induction Cooker has become popular due to the fact that during the peak season, Guangdong's liquefied petroleum gas prices have almost risen. Currently, in many areas, 15 kg of bottled liquefied petroleum gas (LPG) has broken through the hundred-dollar mark. The cost of gas in cities and townships is increasing, and many astute consumers are gradually disposing of liquefied gas. “Switching†uses induction cookers, cooking, and cooking stoves, which are both sanitary and convenient. The "dwelling" family also likes to use induction cookers, and it burns faster when it does not take up any space.
According to statistics from China Yikang, the average price of the Induction Cooker has dropped from 317 yuan in the first quarter of 2008 to 284 yuan in the first quarter of 2010, and may further decline. The price of the inhabitants has accelerated the popularity of the Induction Cooker. However, compared with the start-up of thousands of major appliances, induction cookers and rice cookers and other small household appliances are generally not high prices, Zhaoqing Bai Town, Mr. Jun think that even if there is a 10% subsidy, the attraction is not great, to sell old goods also Ten blocks.
Therefore, the benefit value of the appliance replacement incentive is relatively small. Of course, the reporter found that the induction cooker is also in the forefront.
â– Reporter's Notes Consumer Appliances Trade-in Propaganda Rural Publicity is too little relative to home appliances to the countryside, the old-for-new exchange has no restrictions on households, and it is more adaptable. However, the process of implementation of the two preferential policies gives people a feeling that home appliances to the countryside are oriented to the countryside, and the trade-in for new products is oriented to the cities. This is related to the popularity of household appliances in rural areas, and the city is in a period of replacement.
During the visit, many interviewees were not very clear about the trade-in of home appliances. Even if they knew what it was, there were still people with “prejudiceâ€: “trade-in, traders’ first price increase, post-subsidy,†and “heard the exchange of old thingsâ€. The quality is not very good," "Get a little subsidy, run around, and the procedures are troublesome. The fares and fuel money are all lost." Of course, there were also respondents who enjoyed the preferential policies and were full of joy. Things can not always be satisfactory. Only publicity can be strengthened to eliminate concerns.
In addition to boosting domestic demand, home appliances trade in addition to domestic demand, another important significance is to increase the efficiency of resource and energy use and reduce environmental pollution. Therefore, systematic and standardized recycling of used electrical appliances should not be limited to cities. After all, what we want to protect is not just the urban environment.
In June 2009, the country took the lead in launching home appliances replacement in 9 pilot provinces and cities such as Guangdong. Consumers with local accounts purchased color TVs, refrigerators, washing machines, air conditioners, computers, etc., and received subsidies of no more than 10% of sales price. For the majority of farmers, although they can enjoy preferential policies for home appliances to the countryside, there are also trade-for-new needs. The so-called multiple choices provide more convenient points, and rural old household appliances also need a brighter way out.
In view of the fact that large appliances have all been finalists, the new varieties are likely to be produced in mobile phones, water heaters, rice cookers, microwave ovens, induction cookers, etc. The reporters from the Southern Rural News reporter visited 30 farmers in the province randomly. Who is the star?
Demand for huge consumer demand for mobile phones: ★★★★☆
Finalist Index: ★★★★☆
“Our family has almost one staff. After a period of time, I feel that the style and function cannot keep up. I would like to change it.†said a peasant brother in Yun’an County, Yunfu County. During the interview, the number of people who think that mobile phones should join trade-in is the most.
In rural areas, mobile phones have become an important channel for farmers to understand information. There may be no computers at home and no Internet access, but through the mobile phone network, farmers are aware of things in the fields or in the forest, and mobile phones have also entered the first batch of products in the countryside.
According to statistics, in the first half of 2010, the sales volume of the Chinese mobile phone market reached 114.187 million units, equivalent to 1 in 13 people in the country buying new mobile phones.
According to Liu Baochun, secretary-general of the Guangdong Communications Industry Association, the mobile phone ownership rate in Guangdong has reached 98%.
At present, the mobile phone's consumption cycle is about 2-3 years. Some people who are pursuing the trend are changing every year. With the deepening of consumers' understanding of 3G services and smart phones, a round of sales will start.
However, the huge consumer demand leads to the problem of handling the old mobile phones. On the one hand, mobile phone parts and batteries contain a large amount of toxic heavy metals and chemical substances, which pose a great threat to the environment and human health.
On the other hand, due to the lack of formal recycling channels, waste mobile phones have been refurbished and sold by unscrupulous merchants after they have flown into the secondary market, posing a security risk.
From December 2009 to March 2010, relevant industry associations in Guangdong had jointly organized mobile phone trade-in activities with the three major operators.
Comprehensive consumer demand and social benefits, mobile phones included in the appliance trade-in replacement teams are very loud.
Water heater is facing upgrading demand index: ★ ★ ★ ★ ☆
Finalist index: ★★★☆☆
“There are many rural (gas) water heaters, but the big drawback is that when the water pressure is low, it cannot be fired, and the gas price is also expensive.†Jieyang peasant lamented.
Water heaters have entered Chinese homes since the 1980s and have expanded from gas-fired to electricity and solar energy. In 2003, survey data from the China Household Appliances Market Research and Research Group showed that the penetration rate of water heaters in urban households in China is basically stable at around 70%, and more and more rural households are also using them. In 2009, water heaters were formally incorporated into home appliances. Township area.
The upgrading of gas water heaters should first be based on safety considerations. According to different gas sources, their service life is generally 6-8 years. However, overage service is more likely to happen. Every year in the winter, gas poisoning cases occur due to incorrect use of water heaters.
For the sake of safety, the state banned the sale of direct-flow water heaters in 2000. However, due to the relatively low prices, shopping malls in villages and towns in towns and villages are still on the same track. Wanhui Water Heater Minister Li Huizhen said that the water heater has been used for a long time, components will be aging, affecting the thermal efficiency, not only energy saving and environmental protection, but also causing consumer inconvenience and insecurity. Secondly, it is necessary to meet the need for the transformation of gas sources. Some cities are carrying out pipeline gas replacement work, and the original burning appliances need to be rebuilt or updated. In addition, the construction of the rural water pipe network is not perfect, and the low water pressure and other factors have prompted the need to replace new technology water heaters.
Although it has not yet been incorporated into the national regular exchange for the regular army, the old version of the water heater of the enterprise version has already been put into rotation. Well-known brands such as Haier, Wanhe, and Wanjiale have successively reduced or exempted material fees or discounts.
An interview with the reporter found that after the demand for hot water heaters followed by mobile phones, the existence of many factors increased the possibility of water heater expansion and replacement.
Microwave oven penetration rate in rural areas with low demand index: ★★★☆☆
Finalist Index: ★★☆☆☆
Since microwave ovens began to enter Chinese families in the 1990s, after more than a decade of development, prices have dropped from the first one or two thousand yuan to three or four hundred dollars, allowing microwave ovens to enter the homes of ordinary people. According to the survey data of the Household Electrical Appliances Research Group of the Institute of Market Economy of the State Council Development Research Center, as of the end of June 2005, the average number of microwave ovens per 100 households in urban households in China was 46.6, and the proportion of first-tier cities was even higher.
However, in rural areas, the popularity of microwave ovens is still long. Suning Appliance's "China Rural Household Appliances Consumption Survey 2009" pointed out that the number of microwave oven products in the rural market is only 10.9 units. Shaoguan, a peasant's brother, said that the microwave oven has many functions. He recently tried to buy one, and the subsidy would be even better.
With the improvement of people’s cognitive level, microwave ovens are no longer limited to thawing and heating, and many cooking ideas can be achieved through microwave ovens. In addition, the average unit price of microwave ovens is higher than rice cookers, induction cookers, etc. The value of subsidies is relatively large.
Electric Cooker Household Electrical Appliance Demand Index: ★★★★★
Finalist Index: ★★☆☆☆
Cooking rice with rice cookers is fast, convenient, and safe. Regardless of the usage rate in cities and rural areas, rice cookers have the distinction of “salted fish cabbage†and “afesi stew bellyâ€. The average mechanical rice cooker only needs tens to one. Two hundred yuan, and microcomputer-controlled smart rice cookers can be as high as several thousand dollars.
Although smart rice cookers have a better cooking taste and have many functions such as appointment timing, porridge, soup, etc., at present, Chinese families still mainly use mechanical rice cookers. If traditional rice cookers are not upgraded, the subsidy has limited charm.
The promotion of smart rice cookers is difficult. Apart from the low level of understanding of consumers, the electric pressure cookers that are steamed, boiled, steamed, and stewed are a big rival. It makes ordinary people become big chefs and grab rice cookers. A lot of limelight.
Induction Cooker Popularity High Demand Index: ★★★☆☆
Finalist Index: ★★☆☆☆
“Induction cookers are used nowadays. Once in the winter, they will be used to beat the sideburners. Subsidy is good.†said a farmer in Guangzhou with joy.
In recent years, the Induction Cooker has become popular due to the fact that during the peak season, Guangdong's liquefied petroleum gas prices have almost risen. Currently, in many areas, 15 kg of bottled liquefied petroleum gas (LPG) has broken through the hundred-dollar mark. The cost of gas in cities and townships is increasing, and many astute consumers are gradually disposing of liquefied gas. “Switching†uses induction cookers, cooking, and cooking stoves, which are both sanitary and convenient. The "dwelling" family also likes to use induction cookers, and it burns faster when it does not take up any space.
According to statistics from China Yikang, the average price of the Induction Cooker has dropped from 317 yuan in the first quarter of 2008 to 284 yuan in the first quarter of 2010, and may further decline. The price of the inhabitants has accelerated the popularity of the Induction Cooker. However, compared with the start-up of thousands of major appliances, induction cookers and rice cookers and other small household appliances are generally not high prices, Zhaoqing Bai Town, Mr. Jun think that even if there is a 10% subsidy, the attraction is not great, to sell old goods also Ten blocks.
Therefore, the benefit value of the appliance replacement incentive is relatively small. Of course, the reporter found that the induction cooker is also in the forefront.
â– Reporter's Notes Consumer Appliances Trade-in Propaganda Rural Publicity is too little relative to home appliances to the countryside, the old-for-new exchange has no restrictions on households, and it is more adaptable. However, the process of implementation of the two preferential policies gives people a feeling that home appliances to the countryside are oriented to the countryside, and the trade-in for new products is oriented to the cities. This is related to the popularity of household appliances in rural areas, and the city is in a period of replacement.
During the visit, many interviewees were not very clear about the trade-in of home appliances. Even if they knew what it was, there were still people with “prejudiceâ€: “trade-in, traders’ first price increase, post-subsidy,†and “heard the exchange of old thingsâ€. The quality is not very good," "Get a little subsidy, run around, and the procedures are troublesome. The fares and fuel money are all lost." Of course, there were also respondents who enjoyed the preferential policies and were full of joy. Things can not always be satisfactory. Only publicity can be strengthened to eliminate concerns.
In addition to boosting domestic demand, home appliances trade in addition to domestic demand, another important significance is to increase the efficiency of resource and energy use and reduce environmental pollution. Therefore, systematic and standardized recycling of used electrical appliances should not be limited to cities. After all, what we want to protect is not just the urban environment.