When it comes to smartphones, people tend to equate them with words like “high-end†and “expensiveâ€. Nowadays, with the introduction of the concept of low-end smart phones, smart phones have also begun to go down the price altar and become “close to the peopleâ€. Recently, Nokia released an entry-level music phone X1-00 using the S30 platform. Nokia marked this phone with a competitive price of 50 US dollars (about 320 yuan). Such a low price will undoubtedly "capture" a considerable portion of consumers.
Mega speaker to create shocking tone Nokia X1-00 is a stylish music playback mobile phone for the low-end market, but also a new mobile phone that can shake the eye and shock the ear.
Nokia X1-00 adopts simple bar design, back shell can be replaced, provide blue and orange color options, measurements size of 112.2 × 47.3 × 16 mm, weighing only 91 grams, equipped with 128 × 160 pixel TFT color screen, using 3.5mm headphone jack There is a dedicated music control button on the side of the phone. The biggest highlight of the X1-00 lies in the fact that an oversized speaker is also designed behind the fuselage. Although not comparable to a speaker, such speakers are definitely one of the best in the mobile phone field. The X1-00's speaker volume reached 106 phon. Placing the phone near the window was enough to cause the glass to vibrate. Nokia has adjusted the frequency response for this speaker to avoid distortion when playing at high volume. Their introduction of such models is mainly aimed at the noise impact of outdoor music playback, and can be used as a music player in the writer, which also means that the future "transportation music cottage" market will be invaded by Nokia.
In addition, Nokia X1-00 support MicroSD card expansion, FM radio, recording and other functions, support for GSM / GPRS network, the aircraft is equipped with a 1320 mA battery, 128 × 160 pixel screen will not waste a lot of electricity, users believe All the power can be used to enjoy the music, the aircraft has a very strong place, that is, the rated standby time can reach 61 days, of course, can not count the music playing time. This model is expected to be available in April.
All mobile phone manufacturers are optimistic about the low-end market Smartphones have always been synonymous with high-end mobile phones, but the high-end smart phone market has been almost monopolized by iPhones, BlackBerrys and other "star phones." Apple iPhone, BlackBerry, Nokia's N8, the basic price of more than 4,000 yuan. However, as the high-end machine market is no longer a blue ocean, many manufacturers have turned their eyes downward and have taken aim at the low-end smartphone market.
According to sources, there is no potential for further development in the high-end business intelligence machine market, and at the same time it is difficult to take advantage of the competition with other models such as the iPhone, plus the performance of Android smart machines in the business field. The more comprehensive, RIM is likely to focus on entry-level smart machine products. In addition, Samsung Electronics recently launched a low-end smartphone with a price of only US$25, hoping to attract new users to use Samsung-branded mobile phones through cheap mobile phones.
Nokia CEO Stephen Elop once pointed out in the famous internal memorandum "The Burning Platform" that Nokia is encountering attacks from both the upper and lower ends. The top end is represented by Apple and Android phones, while the bottom end is in emerging markets. Encountered from China's system of cottage food. With Nokia losing ground in the high-end smartphone market, it is the key to win large-scale low-end market and gain market share. The launch of the Nokia X1-00 is undoubtedly the counter-attack signal.
Not only have many foreign manufacturers turned their attention to the low-end market, most domestic mobile phone manufacturers have also adopted a low-end strategy. Coolpad has launched a smart phone of 800 yuan, which is also a “20% discount†compared to Google’s Android mobile phone, which has a minimum price of 990 yuan. In the market where the price of smartphones is still above 1,500 yuan, Coolpad launches an Andriod mobile phone with a price of RMB 800, which will undoubtedly dominate the middle and low-end mobile phones.
Huawei and ZTE, as domestic "communications stars", are not far behind, whether Huawei's 8110 or 8500 and other models of smart phones, or ZTE's "Blade" flagship Google system mobile phones. These domestic products are equivalent to HTC and Samsung. Compared to the products, the price is only about half of them.
Low-end smart phones contain a large market Shanzhai mobile phones have always been accused of imitating and plagiarism since their debut, but inadvertently, the smart phones of the cottages have popularized the concept of smart machines. The prosperity of the cottage proves that despite the appeal of smart phones, there is also a market for low-end smartphones with solid basic functionality. According to a report from the industry market research organization, global non-smartphones are currently relatively saturated, and correspondingly, the proportion of smart phones will increase from the current 20% to more than 1/3. In addition, because about 60% of users are more willing to buy mobile phones below $300, low-priced smart phones will account for more than 50% of the market share.
According to the view of most mobile phone manufacturers in China, under the background that mobile communications gradually replaces 2G by 3G, global mobile phone intelligence is an inevitable trend. At present, low-end and mid-range smart phones are the mainstream of the Chinese market, and in the domestic market, thousands of Yuan smart machine will become the force point of the market. "In a year or two, we will not do high-end products like the iPhone. Because this period of competition is very cruel, although the profit is high, but the competition is more fierce, we will not touch it." Guo Aiping, president of TCL Communication has said so .
Can not be ignored is that in the low-end 3G terminal market, mobile phone applications are equally important. On the basis of cheapness, a greater degree of realization of "Wu Mei" can also improve the core competitiveness of mobile phones. At present, some manufacturers with strong technological R&D have begun to build their own application software to meet the needs of users. For example, in addition to secondary development of Android based on user requirements, Coolpad also established an Android application store to meet the user's smart experience.
Under the trend of intelligent mobile phones, low-end smart machines must strive to develop. In addition to price advantages, it is essential to occupy the market in terms of technology and application.
Mega speaker to create shocking tone Nokia X1-00 is a stylish music playback mobile phone for the low-end market, but also a new mobile phone that can shake the eye and shock the ear.
Nokia X1-00 adopts simple bar design, back shell can be replaced, provide blue and orange color options, measurements size of 112.2 × 47.3 × 16 mm, weighing only 91 grams, equipped with 128 × 160 pixel TFT color screen, using 3.5mm headphone jack There is a dedicated music control button on the side of the phone. The biggest highlight of the X1-00 lies in the fact that an oversized speaker is also designed behind the fuselage. Although not comparable to a speaker, such speakers are definitely one of the best in the mobile phone field. The X1-00's speaker volume reached 106 phon. Placing the phone near the window was enough to cause the glass to vibrate. Nokia has adjusted the frequency response for this speaker to avoid distortion when playing at high volume. Their introduction of such models is mainly aimed at the noise impact of outdoor music playback, and can be used as a music player in the writer, which also means that the future "transportation music cottage" market will be invaded by Nokia.
In addition, Nokia X1-00 support MicroSD card expansion, FM radio, recording and other functions, support for GSM / GPRS network, the aircraft is equipped with a 1320 mA battery, 128 × 160 pixel screen will not waste a lot of electricity, users believe All the power can be used to enjoy the music, the aircraft has a very strong place, that is, the rated standby time can reach 61 days, of course, can not count the music playing time. This model is expected to be available in April.
All mobile phone manufacturers are optimistic about the low-end market Smartphones have always been synonymous with high-end mobile phones, but the high-end smart phone market has been almost monopolized by iPhones, BlackBerrys and other "star phones." Apple iPhone, BlackBerry, Nokia's N8, the basic price of more than 4,000 yuan. However, as the high-end machine market is no longer a blue ocean, many manufacturers have turned their eyes downward and have taken aim at the low-end smartphone market.
According to sources, there is no potential for further development in the high-end business intelligence machine market, and at the same time it is difficult to take advantage of the competition with other models such as the iPhone, plus the performance of Android smart machines in the business field. The more comprehensive, RIM is likely to focus on entry-level smart machine products. In addition, Samsung Electronics recently launched a low-end smartphone with a price of only US$25, hoping to attract new users to use Samsung-branded mobile phones through cheap mobile phones.
Nokia CEO Stephen Elop once pointed out in the famous internal memorandum "The Burning Platform" that Nokia is encountering attacks from both the upper and lower ends. The top end is represented by Apple and Android phones, while the bottom end is in emerging markets. Encountered from China's system of cottage food. With Nokia losing ground in the high-end smartphone market, it is the key to win large-scale low-end market and gain market share. The launch of the Nokia X1-00 is undoubtedly the counter-attack signal.
Not only have many foreign manufacturers turned their attention to the low-end market, most domestic mobile phone manufacturers have also adopted a low-end strategy. Coolpad has launched a smart phone of 800 yuan, which is also a “20% discount†compared to Google’s Android mobile phone, which has a minimum price of 990 yuan. In the market where the price of smartphones is still above 1,500 yuan, Coolpad launches an Andriod mobile phone with a price of RMB 800, which will undoubtedly dominate the middle and low-end mobile phones.
Huawei and ZTE, as domestic "communications stars", are not far behind, whether Huawei's 8110 or 8500 and other models of smart phones, or ZTE's "Blade" flagship Google system mobile phones. These domestic products are equivalent to HTC and Samsung. Compared to the products, the price is only about half of them.
Low-end smart phones contain a large market Shanzhai mobile phones have always been accused of imitating and plagiarism since their debut, but inadvertently, the smart phones of the cottages have popularized the concept of smart machines. The prosperity of the cottage proves that despite the appeal of smart phones, there is also a market for low-end smartphones with solid basic functionality. According to a report from the industry market research organization, global non-smartphones are currently relatively saturated, and correspondingly, the proportion of smart phones will increase from the current 20% to more than 1/3. In addition, because about 60% of users are more willing to buy mobile phones below $300, low-priced smart phones will account for more than 50% of the market share.
According to the view of most mobile phone manufacturers in China, under the background that mobile communications gradually replaces 2G by 3G, global mobile phone intelligence is an inevitable trend. At present, low-end and mid-range smart phones are the mainstream of the Chinese market, and in the domestic market, thousands of Yuan smart machine will become the force point of the market. "In a year or two, we will not do high-end products like the iPhone. Because this period of competition is very cruel, although the profit is high, but the competition is more fierce, we will not touch it." Guo Aiping, president of TCL Communication has said so .
Can not be ignored is that in the low-end 3G terminal market, mobile phone applications are equally important. On the basis of cheapness, a greater degree of realization of "Wu Mei" can also improve the core competitiveness of mobile phones. At present, some manufacturers with strong technological R&D have begun to build their own application software to meet the needs of users. For example, in addition to secondary development of Android based on user requirements, Coolpad also established an Android application store to meet the user's smart experience.
Under the trend of intelligent mobile phones, low-end smart machines must strive to develop. In addition to price advantages, it is essential to occupy the market in terms of technology and application.