Recently, Qinshang Optoelectronics released promotional information through official WeChat and professional print media in the industry. The slogan “as low as 60% off†is quite eye-catching. It is understood that this diligent price reduction promotion is mainly based on circulation products, and adjusted the monthly sales price of the 15 series of 114 products of Qinshang and Jie Nengshi, the highest price adjustment is about 40%. Among them, the highest price is the Jingliang series of bulbs and ceiling lamps, with a range of up to 40%, which is the lowest price since the release of Qinshangjie. At the same time, this promotion program has joined the promotion of the main brand channel products, such as Mingjia series ceiling lamps, downlights, alum series bulbs, Ming companion series lamps and other products. Comparing the price list sent to the agents before Qinshang Optoelectronics, the adjusted price is indeed a new low in the history of diligence.
All of this seems to be in response to the unfavorable situation of sales decline in the first half of the year.
On August 29, Qinshang Optoelectronics (002638.SZ) released the 2015 semi-annual report. According to the financial report data, Qinshang Optoelectronics' operating income in the first half of the year was 443 million yuan, down 7.89% year-on-year. The net profit attributable to shareholders of listed companies was 16.9054 million yuan, a decrease of 70.27% compared with the same period of last year.
Especially worthy of caution, Qinshang Optoelectronics's outdoor lighting business revenue decreased by 23.31% year-on-year to 235 million yuan. The indoor lighting business that has been promoted since last year was 350.235 million yuan, down 55.68% year-on-year. .
The sudden emergence of the LED display business, which has increased by 5 times compared with the same period of last year, the revenue reached 4,917,800 yuan.
Outdoor lighting, general lighting, and landscape lighting, represented by LED street lights, contribute more than 80% of the revenue of the company.
Since last year, Qinshang Optoelectronics has newly established the brand “Jie Nengshiâ€, and in the new product launch conference in June 2014, it has released several super-price-performance products, hoping to pass the “Jie Nengshi†high cost performance. Products to stir the retail market.
However, from the news of market feedback, due to the lack of mature operating mode and the lack of follow-up services, Qinshang Optoelectronics once fell into entanglement with dealers.
At the same time, the competition in the field of indoor lighting is more intense than that of outdoor lighting. The giants transformed from traditional lighting, led by Sunlight, Foshan, Op Lighting and NVC Lighting, have taken control of most of the high-quality channel resources and can be reserved for Qinshang Optoelectronics. There is limited space to play. This has also led to a gradual decline in the revenue of the Qinshang Optoelectronics Indoor Lighting business.
The acquisition has become another important means of counter-attacking. In December 2014, Qinshang Optoelectronics acquired 51% of the equity of Beijing Caiyida Technology Development Co., Ltd. (hereinafter referred to as “Caiyidaâ€) with its own funds of RMB376.25 million.
According to the financial report, Caiyida completed its operating income of 43.122 million yuan in the first half of the year and realized a net profit of 4,707,700 yuan.
Since then, Qinshang Optoelectronics has announced the acquisition of Shenzhen United Juchuang Technology Development Co., Ltd., Zhongshan City, a shouting Lighting Co., Ltd. and Shenzhen Wancheng Energy Saving Co., Ltd., but no end.
Recently, Qinshang Optoelectronics announced that it will jointly establish a 3 billion yuan Shenzhen Hongyi No. M&A Fund Investment Enterprise (Limited Partnership) with Shenzhen Taihesheng Financial Holdings Co., Ltd. Among them, Qinshang Optoelectronics contributed RMB 400 million.
Qinshang Optoelectronics said that the purpose of participating in the investment and setting up the M&A fund is to cooperate with the company in mergers and acquisitions and industrial integration, continuously improve the industrial layout, promote strategic development, consolidate the company's position and enhance its comprehensive competitiveness.
The most noteworthy thing is that on the day of the disclosure of the semi-annual report, Qinshang Optoelectronics announced that it intends to purchase the Guangdong Shengtong Finance held by Quantong Leasing Co., Ltd. and Quantong International Investment Group Co., Ltd. by way of non-public issuance of shares and payment of cash. 100% equity of Leasing Co., Ltd.
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