OLED becomes the new theme of global color TV

At the 2013 CES Global Consumer Electronics Show, LG exhibited a full range of smart home appliances; Samsung announced that it will release a 110-inch ultra-high-definition 4K TV with a flexible OLED TV; Sharp released an 8K-resolution LCD TV... With the color TV set With the on-screen era, 4K, the next-generation display technology, OLED TV, is attracting the attention of the industry.

In terms of the market, Samsung and LG have made it clear that they will launch OLED TVs to China in 2013. Undoubtedly, OLED will become the first theme of the global color TV in 2013.

OLED, 4K fusion era is coming

At present, most international manufacturers have stated that OLED TVs will be available in 2013. However, due to the low prices, some domestic manufacturers are targeting 4K LCD TVs. In addition to 4Kx2K ultra-high resolution LCD TVs, OLED camps will also launch 4K high-end OLED TVs.

This time, Sony of Japan announced that it has cooperated with AUO to launch the world’s largest and world’s first 56” organic light-emitting diode (OLED) TV. In addition, AUO will collaborate with Toshiba, Vizio, Hisense, Skyworth and other manufacturers to develop ultra-high resolution televisions.

The Secretary-General of the China Association of Internet of Things Perth Wei Siwei pointed out: "The new wave of technological changes, the future of home appliances will be an important channel for end users access to corporate services, smart TV is currently in the OLED, 4K integration phase. Home appliances will be through smart home products and industries Fusion."

At the CES show, the domestic color TV company Hisense announced the launch of U-LED technology. Yu Haitao, spokesman of Hisense News, introduced: “The large-screen HD and intelligent applications are the main directions of Hisense at this CES. Hisense has released its own core technologies for ULED technology at CES. ULED technology products are also products that Hisense has focused on this year.” It is understood that the U-LED launched by Hisense is actually another expression of the 4K ultra high definition television.

OLED technology is costly. Without new technological breakthroughs, it will be difficult to popularize in the short term. U-LEDs have a certain gap between the display effect and the OLED screen, but it greatly exceeds the ordinary LED screen, and its lower cost, has a strong competitive advantage.

Yu Haitao told reporters that OLED industrialization will take at least three to five years.

Lin Maoxiang, chairman of Changhong Multimedia, stated: “The development of smart TV technology is yet to be matured. Future developments must overcome issues such as cumbersome operations and limited applications. 4K ultra high-definition is the development direction. Color TV companies need to supply panel makers, chip vendors, and content providers. Businesses, etc. are integrated to form a complete industrial ecosystem."

"OLED will become the next generation of display technology trends, but due to the popularity of OLED depends on the reliability of new technologies and reasonable prices, it will take at least three years for the entire machine manufacturer to focus on cost-effective U-LEDs." Dean Xu Xuwei pointed out.

OLED officially marketed in 2013?

At CES, LG Display CEO Han Xiangfan said that the introduction of the world's first 55-inch OLED TV marks the beginning of the OLED era. In order to realize the goal of mass production of OLED panels in 2014, LG will finalize the plan to increase the investment in OLED production lines as soon as possible.

A person in charge of the Samsung China Public Relations Department told the reporter: “Suzhou LCD panel factory will become the main force for the company to provide OLED production capacity in China, and it takes time for Samsung OLED TV to mass-produce large-scale production.”

When can OLED be truly market-oriented? Liu Buchen, an observer of the household electrical appliance industry, said: “2013 may be called the first year of OLED, which is the year that OLED officially goes to market. At present, the main problem of OLED is that the price is too high and the panel supply capacity is insufficient.”

“International companies will collectively invest in OLEDs in 2013 and will bundle smart, 3D, and 4K all on OLEDs. OLED represents the development direction of color TV display technology, and China has no substantial accumulation in this regard. Chinese companies are on new display technologies. Also need to seek a breakthrough." Liu Buchen pointed out.