Beijing lighting market is busy




Shilihe Lighting Wholesale Market

Hu Chunming, executive deputy general manager of Shilihe Lighting Wholesale Market: As the benchmark of the Capital Lighting City, we have too many responsibilities and obligations to make consumers profitable. In addition to the market-organized promotions, the merchants are also full of flowers, each with new tricks. In fact, for some brand manufacturers, the difference between the peak season is not very big, but for some brands that are not very well-known, the promotion activities can be said to be significant. In fact, consumers are all discerning people, which kind of lamps are of good quality, which brand of service is in place, and consumers have a scale in their hearts. It can be said that this kind of promotion is not only the further profit of products and services, but also the display of the strength of the business and the enterprise.
Bandung Huiyang Lighting & Lighting Wholesale Market

Zhang Dabing, general manager of Wanlong Huiyang Lighting and Lighting Wholesale Market: Promotions are available in real time, but there are not many real benefits for consumers. The promotional activities of Bandung Huiyang are different from these. We are really thinking about consumers and getting them to benefit. In fact, the lighting industry has entered the era of meager profit. It is not a day or two. In many cases, the money we earn is just enough to maintain the expenses. At the end of the year, we think more about giving back to consumers. We have lengthened the duration of the promotion, and the time for our lighting city holiday has been delayed accordingly. Let consumers live a happy year in the city of lights, we have an unshirkable responsibility.

North Fourth Ring Lighting Market

Yang Jun, executive deputy general manager of the North Fourth Ring Lighting Market: In fact, the promotion does not require strength competition, and it is not malicious competition. Promotion is just a means to make a profit for the consumer, but also to make the dealer profitable. In fact, the North Fourth Ring lighting market has always been relatively stable, and the sales of various brands have also fluctuated. The delay in the Spring Festival means that they have actually spent more than half a month of marketing time. There is a tradition in China that says that it will not move before and after, which means that the “peak season” that everyone is optimistic about is not necessarily “prosperous”. . Just take this opportunity if you can set off a small sales climax. Businesses are looking forward to, companies are excited, and we are happy. In the meantime, many of our merchants will launch some special products and some free upgrades, and consumers will be relatively affordable at this time.

Yuquanying building materials decoration market

Yuquanying General Manager of Building Materials Decoration Market and Junlin: In general, sales of the lighting industry have declined. Many merchants are holding high-rent products but can’t sell them. Business dissatisfaction is definitely there. At this time, as a store, you have to help the business. We are also thinking of ways to let merchants sell more products and win more profits. But the key is actually in peacetime. Temporary cuddling can't be said that there is no use at all, but the income will not be too great. The current market has long since switched from product competition to service competition. Promotion is only a means, and we cannot promote it for promotion. Consumers' eyes are sharp, don't care much, and care more about the service attitude of the merchants.

Wanjia Light Decoration City

Zhang Bosheng, general manager of Wanjia Light Decoration City: Kung Fu is universal in every way. The strength of the dealers in the various lights city is definitely uneven, but the preferential method may not be more packaged but more real. It’s useless to blow up too much, and the price of the products on the market is mostly transparent. Shop around, the merchants who are naturally willing to invest in the blood will account for some of the cheaper. Some merchants may introduce some products that are more favorable than usual for the purpose of recycling and clearing inventory at the end of the year. Others will sell at a cost price or even lower than the cost price in order to get new products in the coming year. For consumers, it is definitely wise to choose products at this time. Especially the home series products will be particularly concerned by consumers. And some engineering products may be relatively low season at this time.

Reporter's notes

Promotion is only a means, not an end. It is understandable that a merchant can carry out some promotion methods in order to make more profits. However, malicious competition will only confuse the imperfections of the industry itself, so that some illegal manufacturers and illegal dealers have opportunities. These phenomena will disappear with the gradual improvement of the industry. The highest level of promotion is that consumers and businesses, manufacturers and three wins, but these unscrupulous manufacturers and dealers shoddy, flooding the market with counterfeit and shoddy products, hurting consumer interests, losing consumer trust, and disrupting the market , hindering the development of the industry. For these black sheep, all markets are clear and then fast, brand manufacturers, businesses also hate it. The newspaper will closely monitor the market dynamics and use the media platform to truly play the role of media supervision and guidance, and continue to do our best for the purification of the industry environment. (江晓洪)



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