Zhang Ming: How to rebuild the channel pattern

On August 17-18, 2012, the 9th Gaogong LED Industry Summit held in conjunction with the 2012 Gaogong LED Exhibition was held in the conference room on the third floor of Guangzhou Poly World Trade Center. The CEO Conference is divided into three parts, focusing on the upper, middle and lower reaches of the industry chain. The meeting invited senior executives from well-known listed companies including Taiwan Jingyuan Optoelectronics, New Century Optoelectronics and Tongfang, Guoxing Optoelectronics and Ruifeng Optoelectronics. He delivered keynote speeches and shared unique industry insights, the latest cutting-edge technologies in the industry, and lighting market strategies.

Zhang Ming, Chairman of Sichuan Xinli Light Source Co., Ltd. gave a speech on how to rebuild the channel. He said that companies have different understandings of profits and channels at different stages. When a company survives, it sells its products, sells its products, and profits, and can survive. In the development, it is necessary to quickly grow, run, expand the scale, and seize opportunities in the market. If the enterprise develops, it is necessary to integrate upstream and downstream to make itself bigger and stronger. At each stage, the company's understanding and reconstruction of the channel is completely different.

Zhang Ming said that the brand is very important. LED is not an ordinary product. It has more experience and system integration. In the future, it should be related to physics, intelligence and perception. These experiences require people to buy shopping, need someone to perform, and guide customers to recognize my products.

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