IQ, emotional intelligence, learning, communication. Wu Changjiang summarizes his views with these eight words. In 1992, he went to work in Guangdong and saw so many bosses in Guangdong that he could not help but sigh. But at the same time, he found that many bosses are not highly educated. They are the first to be bold and risk-taking, the second is to suffer hardship, and the third is to have a strong sense of business. Wu Changjiang feels that these three points are also possessed by himself. There is one thing that is stronger than them is that they read more books than they do. At the beginning of 1994, Wu Changjiang went to Huizhou to start a business. At that time, he only had 15,000 yuan. In addition, he found 5 shareholders and raised 100,000 yuan to set up Huizhou Minghui Electric Co., Ltd., which was fully responsible by Wu Changjiang.
'The first order is a Hong Kong merchant who wants 20,000 transformers and requires delivery within two weeks. 'Wu Changjiang recalled. It is clear that I am familiar with this line. It is only one month to open a mold, but he did not hesitate to take the order. Drawing a week and opening a model, more than 10 people continued to work on two overnight and finally handed in orders. The business earned more than 200,000. In 1995, Minghui was acquired by a Hong Kong company. In 1998, Wu Changjiang and two middle school students from Chongqing jointly established the NVC Industrial Company with a registered capital of 1 million yuan. At this time, Philips, Osram, Panasonic and other multinational lighting industry giants have entered China, and there are more than 3,000 lighting companies in the Pearl River Delta region. However, NVC's sales performance is increasing at an annual rate of 80%. When the company's assets reach 1 billion yuan, disputes between shareholders and the capital chain is broken, leaving more than 1 million yuan... Some people think that Wu Changjiang will definitely fall. Surprisingly, Wu Changjiang not only did not fall, but surprisingly won the company, the company will become bigger and bigger. Now, the company's assets have reached more than 2 billion yuan, ranking first in China's lighting industry, and has been selected into the Chinese company 'future star' - 'the most growing emerging companies' and 'China's top 100 growth companies'. Philips has now made it the number one rival in the Chinese market. From the very beginning, Wu Changjiang was destined to receive attention from all walks of life. At the end of last year, the Phoenix Satellite TV "Caizhi Life", which is known as the "son of the East", interviewed Wu Changjiang. In the program, "Caizhi Life" highly praised NVC and Wu Changjiang, 'Thinking determines the way out', 'Family marketing is the best win', 'Lighting products seem to be unpopular, and can be sold like green radish'. word. So, where is Wu Changjiang's extraordinary place?
'Why will someone help you during the crisis? I think it is mainly the result of IQ and EQ. An entrepreneur is smart, but not being a man can't do it. The other is to learn with humility, not to learn, the company will have problems sooner or later. 'Wu Changjiang said.
Wu Changjiang's secret to success
Wu Changjiang summed up the reasons for the success of NVC in the past: First, the opportunity is good. When NVC enters the lighting industry, the lighting industry is still in the rising industry in China, growing at a rate of 20% every year. Second, the threshold is low. Many companies can obtain higher profits only by OEM; the third is strategically oriented, and they have become the forerunners of big brand awareness in the industry. The first two reasons are the foundation, but only the third factor is the decisive factor for NVC to maintain rapid growth in product sales in the context of industry tightening and cost surges. Wu Changjiang told reporters that the annual output value of the entire domestic lighting market has reached 100 billion yuan. It is estimated that the household consumption of China's lighting industry will reach 40 billion yuan in 2007. The market potential is so great, but in 1999 there was no real brand in the country. How to attract consumers' attention and seize market opportunities to stand out? This was the main problem facing the lighting companies at the time. In fact, not all companies can move in time, seize opportunities and complete brand building. NVC Lighting is a pioneer in this regard, one step ahead. Wu Changjiang said: 'Our operation has always been to bury our heads in the market and to play the brand silently. Now, NVC is committed to the development of the entire light environment, from the commercial lighting, outdoor lighting, home lighting and other fields to create the NVC brand. In 1999, NVC opened the first domestic specialty store in Shenyang. Since then, Wu Changjiang has targeted the local markets with the eyes of strategists. Therefore, NVC stores have sprung up like mushrooms... At present, there are more than 20 There are operating agencies in various countries and regions, and there are more than 860 NVC product stores, and NVC customer service organizations have spread all over the country. NVC's 35 operation centers nationwide have vigorously promoted the 'perfect storm' marketing channel transformation, which is the highlight of NVC marketing. Its core content is that the sales channel is handled by the previous small regional exclusive distribution system to the operation center. Transformation, the establishment of a provincial-level operation center, the network will be laid to the county level, deep expansion of 95% of the county-level network, the number of outlets is planned to reach 18,000, the third-tier market is an important new growth point for NVC sales performance. NVC Lighting has also set up an office in Dongguan. With excellent product quality and excellent service spirit, it has won wide recognition and praise from customers and has a large market share. Last year, Wu Changjiang announced that he would invest 650 million yuan in Chongqing Wanzhou to support the construction of the reservoir area and build a large-scale lighting enterprise.
? Use the lighting effect to activate the indoor warm switch (Figure)
Crystal chandelier: crystal clear beauty (Photos)
蜻蜓 chandelier: look down at the "head" overlooking (Figure)
? Practical home accessories 蜻蜓 chandelier (Photos)
? Chandelier: A "giant stick" descends from the sky (Photos)
? Chandelier: exquisite and atmospheric lighting color home (Photos)
[1] [2] Next page
'The first order is a Hong Kong merchant who wants 20,000 transformers and requires delivery within two weeks. 'Wu Changjiang recalled. It is clear that I am familiar with this line. It is only one month to open a mold, but he did not hesitate to take the order. Drawing a week and opening a model, more than 10 people continued to work on two overnight and finally handed in orders. The business earned more than 200,000. In 1995, Minghui was acquired by a Hong Kong company. In 1998, Wu Changjiang and two middle school students from Chongqing jointly established the NVC Industrial Company with a registered capital of 1 million yuan. At this time, Philips, Osram, Panasonic and other multinational lighting industry giants have entered China, and there are more than 3,000 lighting companies in the Pearl River Delta region. However, NVC's sales performance is increasing at an annual rate of 80%. When the company's assets reach 1 billion yuan, disputes between shareholders and the capital chain is broken, leaving more than 1 million yuan... Some people think that Wu Changjiang will definitely fall. Surprisingly, Wu Changjiang not only did not fall, but surprisingly won the company, the company will become bigger and bigger. Now, the company's assets have reached more than 2 billion yuan, ranking first in China's lighting industry, and has been selected into the Chinese company 'future star' - 'the most growing emerging companies' and 'China's top 100 growth companies'. Philips has now made it the number one rival in the Chinese market. From the very beginning, Wu Changjiang was destined to receive attention from all walks of life. At the end of last year, the Phoenix Satellite TV "Caizhi Life", which is known as the "son of the East", interviewed Wu Changjiang. In the program, "Caizhi Life" highly praised NVC and Wu Changjiang, 'Thinking determines the way out', 'Family marketing is the best win', 'Lighting products seem to be unpopular, and can be sold like green radish'. word. So, where is Wu Changjiang's extraordinary place?
'Why will someone help you during the crisis? I think it is mainly the result of IQ and EQ. An entrepreneur is smart, but not being a man can't do it. The other is to learn with humility, not to learn, the company will have problems sooner or later. 'Wu Changjiang said.
Wu Changjiang's secret to success
Wu Changjiang summed up the reasons for the success of NVC in the past: First, the opportunity is good. When NVC enters the lighting industry, the lighting industry is still in the rising industry in China, growing at a rate of 20% every year. Second, the threshold is low. Many companies can obtain higher profits only by OEM; the third is strategically oriented, and they have become the forerunners of big brand awareness in the industry. The first two reasons are the foundation, but only the third factor is the decisive factor for NVC to maintain rapid growth in product sales in the context of industry tightening and cost surges. Wu Changjiang told reporters that the annual output value of the entire domestic lighting market has reached 100 billion yuan. It is estimated that the household consumption of China's lighting industry will reach 40 billion yuan in 2007. The market potential is so great, but in 1999 there was no real brand in the country. How to attract consumers' attention and seize market opportunities to stand out? This was the main problem facing the lighting companies at the time. In fact, not all companies can move in time, seize opportunities and complete brand building. NVC Lighting is a pioneer in this regard, one step ahead. Wu Changjiang said: 'Our operation has always been to bury our heads in the market and to play the brand silently. Now, NVC is committed to the development of the entire light environment, from the commercial lighting, outdoor lighting, home lighting and other fields to create the NVC brand. In 1999, NVC opened the first domestic specialty store in Shenyang. Since then, Wu Changjiang has targeted the local markets with the eyes of strategists. Therefore, NVC stores have sprung up like mushrooms... At present, there are more than 20 There are operating agencies in various countries and regions, and there are more than 860 NVC product stores, and NVC customer service organizations have spread all over the country. NVC's 35 operation centers nationwide have vigorously promoted the 'perfect storm' marketing channel transformation, which is the highlight of NVC marketing. Its core content is that the sales channel is handled by the previous small regional exclusive distribution system to the operation center. Transformation, the establishment of a provincial-level operation center, the network will be laid to the county level, deep expansion of 95% of the county-level network, the number of outlets is planned to reach 18,000, the third-tier market is an important new growth point for NVC sales performance. NVC Lighting has also set up an office in Dongguan. With excellent product quality and excellent service spirit, it has won wide recognition and praise from customers and has a large market share. Last year, Wu Changjiang announced that he would invest 650 million yuan in Chongqing Wanzhou to support the construction of the reservoir area and build a large-scale lighting enterprise.
? Use the lighting effect to activate the indoor warm switch (Figure)
Crystal chandelier: crystal clear beauty (Photos)
蜻蜓 chandelier: look down at the "head" overlooking (Figure)
? Practical home accessories 蜻蜓 chandelier (Photos)
? Chandelier: A "giant stick" descends from the sky (Photos)
? Chandelier: exquisite and atmospheric lighting color home (Photos)
[1] [2] Next page
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