8:00 electronic enthusiasts Net News: According to the latest survey market research firm Accenture noted that smartphone shipments after several years of slow growth, even down to a three-year low in 2016, its shipments in 2017 Will bottom out.
Accenture believes that because the new smart phone provides better security, and has updated its features, advanced performance, and hardware improvements, making consumers more willing to pay for the bill.
It is understood that this report surveyed 26,000 consumers in 26 countries. The report shows that consumers are in need of certain types of connected devices (such as smart watches or fitness-related monitoring devices). The trend of slow growth began in 2017, due to the high price and users' doubts about the security and privacy of personal use data.
More than half (54%) of respondents in the report said they have plans to purchase new smart phones; Chinese consumers are the main driver of shipments of smart phones in 2017, the survey pointed out that China About 74% of the respondents said they plan to purchase new smart phones in the next 12 months.
Respondents in India and the United States plan to purchase new machines in the next 12 months, and they have double-digit growth from the previous survey. India has about 79% (only 68% in the last survey). In the United States, 52% (only 38% of the last survey) expressed the desire to purchase a new smart phone. The survey also pointed out that consumers are more convinced of the processing power of AI (artificial intelligence), such as digital voice assistants.
According to the survey, the main kinetic energy of smart phone shipments in 2017 is that consumers believe that the new mobile phones have novel software and hardware devices; another reason for consumers to pay for new machines is that they have The performance of the device is no longer sufficient.
David Sovie, global electronics and high-tech business manager at Accenture, believes that the key factor in consumers' willingness to purchase smart phones is the simplification and price reduction of mobile devices. On the other hand, people are increasingly convinced of the services provided by artificial intelligence, and this function has also indirectly promoted the rise of the smart phone market.
Sovie predicts that artificial intelligence will become the mainstream function of mobile devices in 2017.
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