New innovations in home appliance industry should be people-oriented

In the smart age, consumers are not only satisfied with the basic functions of traditional home appliances. The quality of home appliances is no longer limited to “realistic”, with high-tech content, user-friendly features, stylish design and energy-saving features. Products attract more and more people's attention. Therefore, innovation has become the key word for the development of companies and industries, and the continuous innovation capability of products and services is the key to home appliance companies in opening up markets and attracting consumers. The application of new technologies, new materials and new designs has also become an industry transformation and upgrading. power. However, the newspaper found through investigation that the application of new technologies, new designs, and new materials provides consumers with safer, more environmentally friendly, more humane, and more personalized products. At the same time, due to limitations in the development of science and technology and supporting industrial chain Improvements and other factors also make consumer experience unsatisfactory. At the same time, the lag in the development of ancillary services not only makes it difficult for consumers to purchase home appliances, but even adds to many annoyances. To this end, on the occasion of the National Quality Month in 2012, we launched special reports of this issue to discuss the problems and solutions in the areas of new technologies, new designs, new materials, and new services for home appliances.

Technological innovation has become the foundation of the company. In 2012, the company’s heart of change is particularly pressing. It is rushing to introduce products equipped with new technologies. At the 2012 IFA Show in Berlin, Germany (the International Consumer Electronics Show in Berlin, Germany), the China Household Appliance Innovation Award became the The shining pearl. However, there are still consumers who reflect that companies' packaging and hype of new technologies make people look like flowers. In this regard, related experts pointed out that technological innovation makes the performance of new products continue to improve and improve, but consumers in the purchase of products, to deal with new products and new technologies to conduct a more detailed understanding, and buy products on demand, and the authority The relevant certification of the organization can help consumers understand the performance of the product more clearly.

First, environmental protection and smart innovation into the main line "Jin 9 Silver Ten" is the period of the new home appliance intensive listing. Today, high energy efficiency and intelligence are common features of these new products.

On September 10th, Wanhe High-profile launched the S-series high-end smart water heaters. According to Gong Peiqian, vice president of Wanhe, the company fully investigated the needs of the user's bathing experience, the first @-info human-computer interaction system, multiple temperature presets, DIY bathtub water injection, energy consumption query, antifreeze warning, child lock, Various functions such as intelligent Remote Control can realize intelligent communication between users and products, and satisfy consumers' personalized and humanized hot water needs. At the same time, the S-class products rely on the advantages of condensing core technology and all achieve a level of energy efficiency.

On September 16th, TCL launched its dual-core flagship new product - the world's first dual-core 4D one-screen dual display smart cloud TV, cloud screen 2V6500 series and the world's first dual-core singing smart cloud TV, cloud singing E4500 series. Yang Bin, the company's vice president of multimedia, said that the new products will bring several times faster processing through powerful dual-core CPUs and dual-core GPUs, making the speed-changing images smoother and more realistic. They can also support large-scale 720P HD games and can easily achieve multi-task synchronization processing. Relying on the dual-core hardware platform, TCL3D smart cloud TV also simultaneously achieved the full popularity of the Android4.0+ system.

"China's home appliance industry has already crossed the quality era, and current technological innovations are mainly focused on improving product performance." Wu Haitao, deputy director of the Institute of Industrial Economics and Technology Economics of the China Household Electrical Appliances Research Institute, said that in recent years, the China Household Appliances Innovation Award has been awarded. It is not difficult to find in the list of winners that in the field of household appliances, the development trend of energy saving, environmental protection, intelligence and industrial design is obvious. In this list of technological innovation awards, energy-saving, frequency conversion, high-efficiency, automatic, and intelligent have become high-frequency vocabularies, such as refrigerator energy-saving technologies, home ultra-low temperature heat pump energy-saving comfort inverter air conditioners, automatic detergent addition technology, ultra-thin induction cooker SMART technology, etc. People are dizzying. These changes, on the one hand, are carried out by companies in order to comply with the overall economic development trend and meet the needs of consumers. On the other hand, the relevant policies introduced by the country in the past two years, such as trade-in, energy-saving products, and people-to-people projects, are also new technologies. The development has played a positive role in promoting, and the continuously introduced performance standards have given clear objectives for technological innovation.

Second, new technology products often exist in many household electrical appliances, color TV technology innovation can be described with each passing day. High-definition, full HD, 3D, smart, cloud, etc. Many new technology concepts such as wind blow in the market. Not long ago, Ultra HD products became a star exhibit at IFA. However, consumer complaints about new products also appear in newspapers from time to time. If this newspaper continues to receive consumers to reflect the full HD TV screen is not clear enough, 3D features into furnishings, buy digital TV one machine still need to install a set-top box. “No one had told me before the purchase that there was no more at home.” Ms. Wang, a Wuhan consumer, complained to the newspaper that she spent 6,300 yuan to buy a TV with wireless Internet access at the local appliance store. TV does not have its own wireless receiver. She also spent 400 yuan to install a wireless receiver, but the Internet is still not good. The after-sales service staff actually told her that she was because her home had too many doors, so the signal was not good.

For the intelligent technology application of home appliances, people are more dissatisfied with the cumbersome operation. Li Dianfei, deputy general manager of Rice Cooker Co., Ltd. of Guangdong Midea Electric Appliance Manufacturing Co., Ltd., said: “Intelligence is one of the directions for the development of home appliances. For example, intelligent rice cookers not only allow consumers to liberate themselves from the heavy kitchen work, but also Cook out more delicious rice." But these smart products are becoming more and more complicated in operation. Some consumers who purchase smart products will not use them and often discard them. After word of mouth, the products are Promotion has also been affected. "Too expensive!" This is the evaluation of most consumers for energy-efficient products. Ling Honghao, director of the national electric appliance quality inspection center electric heating container laboratory, pointed out that the price of high-efficiency energy-saving products is indeed much higher than that of low energy efficiency products, but the reason for the high price is not only due to the increase in production costs. R & D costs, and because of the small scale of product sales, the cost is difficult to effectively dilute is also an important cause of its high price.

Third, technological innovation should be human-centered Gong Peiqian thinks: “The innovation of any technology should be based on the needs of consumers.” New technologies should conduct in-depth consumer research before research and development, not only to understand the wishes of consumers, but also to In-depth insight into the deep needs of consumers. For example, in the process of using the gas water heater for bathing, the temperature of the water is frequently criticized by consumers. Therefore, in recent years, the constant temperature type gas water heater has become a new product highlight of various companies. At the same time, to understand the desire of some consumers to adjust the water temperature during the bathing process, Wanhe added a remote control function to the S-series products. However, he also said that the remote control of the moisture problem also requires a technological breakthrough.

Yang Bin said that nowadays, TV is not just a TV watching TV, watching videos, playing simple games of home appliances, consumers expect smart cloud TV experience can be more extreme, more exciting, richer applications, more rapid processing, interactive More personal, and the existing single-core products on the market can no longer meet the diverse consumer and experience demands of smart cloud TV. In the era of TV entertainment, consumers have made higher demands on hardware upgrades, and dual-core will become the technological trend and development of the global color TV industry. The adoption of dual-core technology has also completely changed the current status of single-core intelligent cloud TVs with low operating speeds, frequent crashes, inability to achieve multi-tasking, and can only play simple games. This has enabled Smart Cloud’s technology level and consumer experience to achieve a leap.

Wu Haitao introduced that, referring to international practices and related domestic standards, product evaluations conducted by third-party authoritative organizations can not only provide enterprises with rationalization proposals for product further improvement before the launch of the product, but also provide targeted product evaluations for spontaneous organizations after listing. Consumers provide reference for purchasing products. In recent years, for the performance of products, relevant organizations have also introduced a series of standards and introduced corresponding certifications, which is also the basis for consumers to purchase products.

“The performance of some new technology products is not satisfactory, some are due to the limitations of technological development, and some are related to the unfavorable and incomplete development of the industrial chain, such as the lack of 3D program sources.” Wu Haitao reminds consumers that new technologies Products should not follow the trend blindly. Before the purchase, the product should be as detailed as possible, and the most suitable product should be selected according to the functional requirements and usage habits of the product.