According to PR Newswire, the U.S. Metropolitan Group recently announced that its Indian joint venture company, PTB Metropolitan Life Insurance, has released the first on-demand Virtual Reality (VR) customer service platform "conVRse" to provide differentiated customer services through VR technology. Immersive personal experience. The continued investment in science and technology underscores Metropolitan Life's support for continuous innovation and customer-centric business philosophy.
The release of conVRse marks the first use of VR technology in the Indian insurance industry. The technology was developed and built by LumenLab, the innovation center of the Metropolitan Group based in Singapore, and PTB Metropolitan Life Insurance. After customers wear VR headsets, they will enter the 3D simulation environment and call it a name. Khushi's life insurance experts avatars interact to experience personalized services that use virtual assistance to solve any problem or policy service needs.
“I like VR technology because it allows customers to be the protagonists of their financial journey. We are very pleased to be the first to release this technology in India,†said Zia Zaman, chief innovation officer and future lab chief executive officer of Metropolitan Life Asia Pacific. Customers will have the opportunity to gain an unprecedented experience: Solve real-world service issues with VR technology."
The conference marked the official launch of this virtual reality technology in the first phase of India's release plan. At this stage, conVRse will be launched in 15 branches in 10 cities in India. In the second phase of the program, PNB MetLife aims to equip the insurance sales team with VR devices, allowing customers to use VR heads to increase their awareness of insurance and better understand the company's insurance products. At the same time, the company is exploring the establishment of a converse zone in the bank's ATMs.
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