On November 25, Hisense Group released its own Hi-View Pro SOC-quality graphics chip in Beijing today and announced that the LED65K720U smart TV equipped with the chip will be officially launched in December.
According to Zhong Sheng, head of research and development of Hisense chip, this chip can greatly improve the dynamic range, dynamic contrast, color gamut, clarity and smoothness of motion of LCD TV screens, and is the result of the industrialization of the country's 'Nuclear High Base' high-end chips. .
According to Zhong Sheng, head of research and development of Hisense chip, this chip can greatly improve the dynamic range, dynamic contrast, color gamut, clarity and smoothness of motion of LCD TV screens, and is the result of the industrialization of the country's 'Nuclear High Base' high-end chips. .
The chip, code-named HS3700, uses a 40-nanometer low-power process and is equipped with a Hi-View Pro quality engine. It has dozens of autonomous algorithms and IP, and will be used for the first time in the Hisense LED65K720U smart TV.
According to reports, this is the first 4K 120Hz image quality processing chip launched after the successful development of "Sinxin 1" by Hisense in 2005 and the successful development of a multimedia multimedia TV SOC master chip in 2013. In addition, this chip is equipped with a domestic Godson processor box, and is also the third chip product to cooperate with Godson.
According to Dr. Huang Weiping, chairman of Hisense Xinxin, the introduction of the image quality chip will further enhance the core competitiveness of Hisense ULED products. It is expected to produce 1 million chips in the first year. In addition, Hisense's Hi-View Pro will not only be limited to civilian use in the future, but will also explore medical, graphics, and film surveillance.
Just a few days ago, Zhou Houjian, chairman of Hisense Group, said in an internal e-mail that he did not have the qualification to define his own product without his own chip. Zhou Houjian believes that the chip is the core technology of the Internet. Without its own chip design capabilities, companies can simply build components and produce thousands of people's goods.