Today's lighting --- well-off light Since the successful operation of the first model market in May this year, just three months of time Xiaokangguang has become a well-known brand in the field of home lighting. Recently, the light of well-off is a good news. After the launch of the new products, the merchants who came to negotiate immediately surrounded the exhibition hall and rushed to see the new style, and the staff of the exhibition hall were busy.
The reporter found that in addition to the dealers around the well-off light, there are some strange faces who come to ask for the price of the lights. They are also eager to pay attention to the growth of the well-off light. Mr. Xia Xiaojing, who has been rushing from Xi'an, Shaanxi Province, said that although he had heard about the legendary development of Xiaokangguang, this time it was a close contact in the true sense, which also made him really understand that some of his friends suggested him. The idea of ​​doing a brand. Xia Xiaojing said frankly: Enterprises that can have such a chance to see such a good product positioning are really worthwhile.
It is understood that Mr. Xia’s father has experienced in the lighting industry for ten years and has extensive experience in the industry. After inheriting his father's career, seven years ago, he was influenced by his father into the lighting industry. Initially, under the careful guidance of his father, he was engaged in lighting wholesale business. The products were mixed and did not form a certain idea. The maturity of the market has increased the brand awareness of many people, and many people who come to buy lamps have proposed to him to make brand recommendations. Analysis of the Xi'an market, the successful operation of the brand-oriented Big Wild Goose Pagoda Lighting Plaza is a good example. The wholesale of the Daming Palace Century Light City, where he is located, accounts for a large part of the total. There are not many brands in the true sense. Therefore, the brand has a lot of room for development. To this end, he decided to abandon the previous model and expand his brand.
Xia Xiaojing said that the well-off light has its own unique style, the product keeps pace with the market, and the style is updated quickly. Secondly, the service of the manufacturer is in place. Now many manufacturers are temporarily recruiting salesmen in the local area for training, and then sent to assist the dealers. Due to the limited training time, and the temporary training staff have no time and opportunity to have a detailed understanding of the company, this will inevitably create a gap in the communication of information. But the well-off light has fully taken this into account. All the sales staff of the company are trained by the company headquarters, and they are sent to work in various places after passing the examination.
He said that this trip to the ancient town made him feel the charm of the lamp. Through the contact with the well-off lighter, Lin Lin, the first time I heard such advanced marketing ideas, I finally understood why the well-off light can become a dark horse in the industry in just a few months, creating the industry. Many miracles. He also witnessed the strength of the Shengqiu Group and heard the confidence and determination of the shareholders to invest in Xiaokangguang. With such a group as the backing, there are such good products as the pioneers of their own market, he is very reassured.
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